Zee TV appoints Parinda Singh as Head of Marketing

Zee Entertainment Enterprises has appointed Parinda Singh as Head of Marketing for Zee TV.

In her new role, Singh will be responsible for developing the viewer-based strategy, marketing approach, communication and activation plan, driving Zee TV towards the dominant leadership in both market share and brand equity.

Before joining Zee, Singh was associated with Star Utsav as Marketing Head. She was associated with Star India for six years where she took care of marketing for Life OK and the Hindi Movies cluster at Star. Later for a brief period, she was also awarded with an additional responsibility of Star Utsav’s marketing.

Apart from Star India, Singh has worked with Turner General Entertainment Networks’ Imagine TV, Zoom TV and Lowe Lintas. Singh has 17 years of experience in marketing and brand communication across top brands in television, FMCG and others. She has been part of the TV industry for 11 years and has been responsible for building strong media brands ranging from Hindi GECs, lifestyle channels and movie channels.

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