Ventes Avenues (MOCA Technology), a mobile media company headquartered in Mumbai, has announced its foray into the programmatic advertising ecosystem. With this launch, Ventes Avenues plans to bring the branding inventory of its exclusive partners such as Cheetah Mobile, Meitu and other premium publishers to the programmatic channels in India.
Advertisers will now be able to programmatically reach the Ventes Avenues audience sets, including their high-impact ad units across display, video and native ad formats.
Rohit Nair, Principal Product Manager, Ventes Avenues, said, “Programmatic was an obvious transition for us considering the strong technology that powers our product. Our vision has always been to generate the highest yield for our publishers while ensuring the best bang for buck for our advertisers. We genuinely believe programmatic will open up unexplored avenues for us and ensure we stay true to our vision.”
Leveraging an in-house technology stack, Ventes Avenues ensures the best monetisation for its inventory partners via a robust parallel bidding mechanism. It aims to create a transparent marketplace by shifting control of advertising budgets to the buyers.
Ventes Avenues already has a strong presence in the performance and branding verticals via Direct Buys. With the addition of a programmatic arm, Ventes Avenues marks its foray into martech.
Ventes Avenues will make its inventory available to buyers programmatically via Google DBM, The Trade Desk, BidSwitch and other major DSP platforms.