Unilever CMO Keith Weed to retire after 35 years

Unilever Chief Marketing Officer Keith Weed will retire from the company in April 2019, he said in a tweet on Thursday.

Weed, 57, has been with the world’s second largest marketer for 35 years. The announcement of his departure comes shortly after the company named Alan Jope to succeed longtime Chief Executive Paul Polman.

Announcing his retirement, Weed said, “Wow! Where did the last 35 years go? Time has flown. I've had the pleasure of working with super people in Unilever & beyond. It's with a happy and heavy heart that I've decided to retire from Unilever in April It's been over a year in planning with exciting challenges 2 follow.”

Wow! Where did the last 35 years go? Time has flown. I've had the pleasure of working with super people in Unilever & beyond. It's with a happy and heavy heart that I've decided to retire from Unilever in April It's been over a year in planning with exciting challenges 2 follow pic.twitter.com/IMcuyBNMkN

— Keith Weed (@keithweed) December 6, 2018

At Unilever, he was responsible for the Marketing, Communications and Sustainable Business functions, a role which has seen him lead the creation of the Unilever Sustainable Living Plan, direct significant advances in digital marketing and through Unilever’s #Unstereotype initiative, create the #Unstereotype Alliance with UN Women, bringing together 24 companies to remove the portrayals of unhelpful stereotypes from their advertising by 2020.

Prior to this, he was Chairman of Lever Fabergé before becoming Executive Vice President for Global Home Care & Hygiene, covering fabric cleaning, fabric conditioning, household cleaning products, oral care and potable water.

Keith has worked for Unilever in the UK, France, the US and globally and regionally in a variety of general management and marketing roles.

Outside Unilever, he is Chairman of Business in the Community International and a Business in the Community Board Trustee, President of the History of Advertising Trust, an Effie Board Director and Trustee of Grange Park Opera. He is also a Fellow of The Marketing Society, and as an engineering graduate, a Fellow of the Institute of Mechanical Engineers.

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