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Makani acquires integrated mandate for Traworld luggage bags

The agency will handle the brand’s ATL, BTL and other creative duties. Its digital wing will handle the entire digital mandate

Integrated advertising agency Makani has bagged the integrated mandate for Traworld, the premium luggage brand from the house of High Spirit Commercial Ventures.

The agency has recently launched the ‘World is Your Ramp’ campaign and will handle the brand’s ATL, BTL among other creative duties. The agency’s digital wing will handle the entire digital mandate. Sonam Kapoor Ahuja has been featured as the face of the brand.

Sameer Makani, Director, Makani Creatives, said, “Fashion and travel is an imperative aspect of most people’s lives and to travel fashionably has become a norm. The idea was to break the clutter of the luggage industry and position the brand as high-fashion travel gear. Sonam Kapoor as the brand’s ambassador personifies the brand perfectly.”

Tushar Jain, Founder, and Managing Director, High Spirit Commercial Ventures, said, “Traworld is a premium luggage brand for the modern globetrotter. We aim to meet all their requirements innovatively and stylishly. ‘The World is Your Ramp’ campaign aptly positions the brand as fashionable and aspirational. The campaign aims at introducing the brand to a premium and fashion-savvy target audience. Makani as an agency has done a great job in positioning our brand and elevating it to another level.”

Traworld is the latest addition to Makani’s pool of clients, which includes brands like Nilkamal, Panasonic TV & Smart Phones, Mahindra Logistics, Tata Motors, @home, Pepe, among others.

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