Madison's HiveMinds wins Google Premier Partner Awards 2018 for search innovation

Hiveminds has won the Search Innovation Award for its work on Curefit, at the second edition of the Google Premier Partner Awards 2018, India. Hiveminds is the newly acquired search specialist, digital agency of Madison World.

The Google Premier Partner Awards honours innovation in digital marketing across search, mobile, video, display, shopping and growing businesses online. It is awarded for expertise and innovation with Google search ads. Examples include creative uses of auto-bidding or optimising beyond the last click to help clients achieve their goals online. Out of 300+ Google Premier Partners in India, only six agencies were shortlisted for the award.

Curefit is an FMCG-health and fitness solutions provider. For Curefit, HiveMinds through its continuous effort and stacked approach, has been able to deliver 6X improvement in conversions and helped acquire new users. Hiveminds also used:

• Hyper localised ads to personalise messaging based on user data signals using Google’s smart business feed platform
• Compelling ad formats like countdown feature, pin-code based bid adjustments
• Smart remarketing strategies

All these helped the brand deliver 6X increase in conversions, as well as a 30% drop in overall customer acquisition costs.

Jyothirmayee JT, Founder and CEO, Hiveminds, said, “HiveMinds is arguably one of the strongest performance marketing agencies in India. Winning this award from Google in the core category of search innovation is very encouraging for us. What's more special is that the award was for our work with another ambitious start-up, growing multi-fold every month and are destined to be an industry leader like many of our clients whom we have engaged at an early stage.”

HiveMinds specialises in providing end-to-end digital marketing solutions like SEO, performance and paid campaigns, analytics, social media, digital branding and creative and content services, for leading brands and start-ups in India, US and the Middle East. HiveMinds handles key clients like bigbasket, Teabox, Sonata Watches, Portea, Zoomcar and Cloudnine Hospitals to name a few.

Madison World is an independent communication group in India offering diversified services in media planning and buying, out-of-home, public relations, events, activations, rural, retail, entertainment and sports management to clients like Godrej, Titan, Asian Paints, Viacom 18, Uber, among others.

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