Kérastase from L’Oréal Group has appointed VMLY&R India as its Social Agency of Record (AOR) for a period of two years following a multi-agency pitch.
Kérastase is focusing on key communication to relevant audiences, contextualising the brand for the Indian market and at the same time maintaining its global equity and standards. Creating awareness of the luxe brand and increasing salon footfall is also crucial on its agenda.
Brought on board as its Social Agency of Record, VMLY&R India will manage the digital strategy and communication for the entire Kérastase’s portfolio across their Facebook, Twitter and YouTube channels. While the global marketing agency will dive head first into all the creative communication on social, it will also shepherd the brand through its overall digital strategy.
Rachit Mathur, GM Kérastase India, said, “We are excited to start this journey with VMLY&R India. The strength that they have shown to own content-driven social for their partners is indeed impressive. We look forward to this partnership with them and Kérastase.”
Udit Bhambri, Country Head, VMLY&R India, said, “Kérastase knows that every woman is unique and with 10 hair-care ranges designed for all different types of hair, every woman can benefit from a personalised beauty programme designed by her specially-trained Kérastase consultant. As VMLY&R India, we aim to bring alive digitally, this proposition of the brand and invite and welcome all women to the luxurious world of Kérastase.”