MX Player has appointed Tarannum Alam as Head, Agency Business. In her new role, she will be responsible for driving relationships across advertising/media agencies pan India with a focus on revenue growth for the app. She will be based in Delhi and will report to Viraj Jit Singh, Sr. VP and Head Revenue, MX Player.
With an experience of over 18 years, Alam has worked with leading advertising agencies and managed media across categories like FMCG, telecom, consumer electronics, travel, mobile handsets, e-commerce and automobile.
In her last assignment, Alam was with Havas Media as Executive Vice-President and handled clients like Hyundai, Emirates, Voltas, Kohler among others. She started her career with McCann Erickson in the year 2000 and worked on the Nestle and L’Oreal businesses. She was also associated with Madison, Vivaki Exchange, Group M and Reliance BIG FM in the past.
A Times Internet Company, MX Player offers leading offline video playing capabilities as well as online streaming of exciting content across varied genres and languages.