Online matrimony brand BharatMatrimony has announced cricketer Mahendra Singh Dhoni as its brand ambassador.
BharatMatrimony will soon launch a 360-degree marketing campaign featuring ads across TV, print, radio and outdoor to target singles of marriageable age.
Murugavel Janakiraman, CEO, Matrimony.com, said, “We’re proud to be associated with MS Dhoni, an iconic sportsperson. We feel it’s a good fit because he’s an inspiration for millions of youth because of what he’s achieved for the country through his admirable leadership qualities. Dhoni also inspires through his happy marriage, his caring dad and loving husband image.”
Commenting on the association, Arun Pandey, Chairman of Rhiti Sports, which manages MS Dhoni’s commercial endorsements, said, “One of the key elements of the wedding industry is the trust of the consumers and we are happy with the way BharatMatrimony has gained it. I am confident this partnership with MS Dhoni will do well in the days to come.”
Dhoni said, “I’m happy to be associated with the iconic internet brand BharatMatrimony. It is the most trusted and successful matrimony brand, which has helped millions of Indians find a life partner over the last 18 years. I’m proud to be associated with a trusted brand that has created millions of happy marriages. This is a definitely a good partnership.”