Ishq 104.8 FM has announced the launch of its new show called ‘What Women Want’, to be hosted by Kareena Kapoor Khan. After the success of two seasons of ‘Calling Karan’ anchored by Karan Johar, the radio station is all geared up to set ablaze with Kareena’s first stint on radio. The show that aims to break women-centric stereotypes is slated to go on air from December 10.
‘What Women Want’ was launched amid much fanfare in Mumbai by Kareena herself who was seen visibly ecstatic to don her new role as a radio jockey. As a part of the launch activity, Kareena did stand-up performance poetry for the first time and was seen acknowledging a few powerful women, who have broken general norms and achieved success in their respective fields.
Ishq 104.8 FM’s new show will feature conversations with celebrities and women to break barriers and pre-conceived notions associated with women. Given the premise, the show promises to be a highly captivating one, with the actress sharing invaluable insights with the listeners of Ishq 104.8. This show will also be available on the Ishq FM’s YouTube channel.
Shivangini Jajoria, National Head, Operations, Ishq 104.8 FM said, “We are elated to have Kareena Kapoor Khan debut as an RJ with us for ‘What Women Want.’ Being a role model for many, possessing an enviable following by women and men alike and being someone who has never shied away from challenging stereotypes, Kareena makes a perfect fit for the show. Along with giving deep insights into the topic, the radio show also promises to be a complete entertainer.”
Excited about her radio debut, Kareena said, “There is very little importance given to what a woman actually wants even today, and I am glad to have got an opportunity to be a part of a radio show which aims to talk about it and promote the same. Dabur Amla presents What Women Want on Ishq 104.8 FM is sure to break the ongoing stereotypes and I am looking forward to its launch.”