Hyundai's 'Kids Motor Show' showcases dream cars of young minds

To enhance brand recall and recognition among the younger generation and give young innovators of tomorrow a platform to showcase their talents, Hyundai has launched a first-of-its-kind motor show.

Titled ‘Brilliant Kids Motor Show’, through the initiative, the brand had asked children to draw their dream cars. The best drawings were selected and Hyundai transformed those drawing into real model cars. The futuristic cars are being showcased at Ambience Mall, Gurugram, till December 4, 2018.

Puneet Anand

Commenting on how the interesting idea came about, Puneet Anand, Senior General Manager, Hyundai Motor India Ltd, said, “Hyundai strongly believes in inspiring the next generation of innovators, pioneers and creators of India. Hyundai is at the forefront of developing future-ready technology based on the pillars of shared, connected and zero-emission mobility. By engaging with the creative minds from a young age, we wanted to realise our vision of becoming lifetime partners in automobiles and beyond. Simultaneously, we also wanted the next generation of young innovators to have a platform to showcase their talent and worth in front of the entire country. The mix of such ideas and the creative zeal of our marketing team gave birth to the initiative.”

Speaking about the challenges faced during the execution of the initiative, Anand said, “The ‘Brilliant Kids Motor Show’ is a first-of-its-kind and one of the most unique events to be initiated by any automobile manufacturer in the country. Being a pioneer of an event of such scale, a solid idea is important. We had that from the start, but as it involves school students from the age group of 7-10, getting a free slot from busy academic schedules of these young innovators was a tough task for us. At the same time, making these great young minds ready for the camera was also a bit tough, owing to their shy nature; but with the hard work that parents put behind this and the way their schools groomed them made the work of our marketing team way easier.”

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