ZEE Entertainment and Reliance Jio sign strategic content alliance

Zee Entertainment Enterprises Ltd. (ZEE) and Reliance Jio Infocomm Ltd. (Jio) have come to an agreement to release ZEE’s entire content library on Jio’s platforms, enhancing the growth of the overall digital ecosystem.

Now over 227 mn Jio subscribers will have access to ZEE’s content, which comprises 37 live TV channels.

In order to further integrate this strategic content alliance, ZEE5 App, the home of digital content library of ZEE, which includes the video-on-demand (VOD) network content along with the recently launched ZEE5 Originals, movies, TV shows, music videos, lifestyle shows, kids’ shows and plays, will also be available for download.

The alliance aims to leverage ZEE’s content portfolio and nationwide reach of Reliance Jio to serve customers with exciting and innovative content solutions.

Amit Goenka

Amit Goenka, CEO, ZEE International and Z5 Global, said, “We are extremely glad and excited about this positive development. As content creators, our primary objective is to create rich and engaging content for our viewers across the nation and the globe. The expansive reach of Jio enables us to entertain a larger base of consumers with an appetite to consume content-on-the-go. Our content, which spans across 12 Indian languages, empowers Reliance Jio’s value offering to its subscribers and we’re extremely glad to take this association forward.”

Akash Ambani, Director, Jio, said, “We are delighted that our esteemed customers will now have access to the engaging and diverse content from Zee Group. At Jio, we are committed to providing our consumers the best of content from India and the world in our quest to accelerate digital inclusion in the country.”

ZEE Entertainment and Reliance Jio will jointly market the unique content offering by leveraging its independent consumer facing touchpoints.

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