Scarecrow M&C Saatchi’s ECD and Delhi Branch Head Anindya Banerjee aka Andy has joined FCB Ulka Mumbai as Executive Creative Director. In his role, he will be working closely with Keegan Pinto, Creative Head - West and National Creative Director, FCB Ulka India.
With 23 years of experience in advertising, Andy has been associated with Law and Kenneth, Publicis, Contract Advertising and Ogilvy, prior to joining Scarecrow M&C Saatchi.
Some of the brands that he has worked on, in the past are, NIIT, IBM, Maggi (Me and Meri Maggi), Limca (Fresh Ho Jao) and Hungama.
Commenting on the appointment, Pinto said, “Andy comes with immense experience in pedigreed agencies like Ogilvy, Contract and Publicis. But more importantly, he also brings along the merit and nimbleness of an agency like Scarecrow M&C Saatchi. A start-up spirit which is extremely relevant in contemporary times.”
Andy said, “FCB Ulka has some of India’s greatest brands. In 2018, it created history by sweeping almost all the awards shows thanks to Sindoor Khela for The Times of India. So, when Keegan Pinto offered me a chance to be a part of the Ulka family, I had no hesitation in saying yes.”