MakeMyTrip showcases joy of gifting someone an opportunity to travel

Ahead of the festive season, online travel company MakeMyTrip Limited (MMT) has launched a campaign with brand ambassador Diana Penty for MMT Gift cards. Conceptualised by MagicCircle Communications, the campaign highlights how there is no gift more special than a beautiful experience or an unforgettable memory for cherished occasions. The campaign lists out the wide range of travel gift cards that one can choose for their loved ones, this festive season.

The film starts with Diana Penty talking to her father on the phone. Her younger sister comes and rants about their father’s over-protective nature. She accuses her elder sister (Penty) to be like her father. Penty surprises her with a MMT gift card to travel wherever she likes as a gift for the festive season and also for her 21^st birthday in advance.

Hemant Misra

Hemant Mishra, Founder and Managing Director, MagicCircle Communications, said, “The brief from the client was to amplify the emotional value of the MakeMyTrip gift card and present is as the most appropriate gift. The context was festivals so the tonality was required to be warm and emotional to help capture the surge of emotion that the younger sister feels on receiving the gift.”

Saujanya Srivastava

Commenting on the campaign, Saujanya Shrivastava, Group CMO, MakeMyTrip, said, “Festivals are about families, togetherness and caring for each other, and given how more and more people value travel as the ultimate gift, we want to offer them all the choice they deserve. Through our new campaign, we aim to inspire consumers to fulfil their desire to explore more and enjoy the convenience that online travel has to offer.”

The gift cards are available in many denominations and are redeemable across flights, hotels and holidays. They are available for customisation and personalised messaging. Additionally, it also comes with an option of pool-in gifting for group purchase which makes it an ideal gift option for the festive season.

The campaign:

Credits:

Agency: MagicCircle Communications

Managing Director: Hemant Misra

Executive Creative Director: Natwar Singh and Dheeraj Renganath

Production House: Teal Films

Director: Amit Satyaveer

Producer: Tushar Yadav

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