Shrutish Maharaj has joined Enterr10 TV Network as Chief Revenue Officer (CRO). Maharaj will head the business for Dangal TV, Bhojpuri Cinema, Enterr10 TV and other media brands to be launched soon.
At Enterr 10 TV, Maharaj is already in the process of setting up his team comprising revenue planning, sales strategy and content solutions, with a strength of 35-40 professionals across the four revenue hubs of Mumbai, Delhi, Bengaluru and Kolkata. He will be based in Mumbai and report to Manish Singhal, Founder and Managing Director of Enterr10 TV Pvt Ltd.
Maharaj comes with over 15 years of experience, leading revenue teams at India Today, TV 18, HT Media, Times Network and UTV. He was most recently the Chief Sales Officer of Helios Media with the revenue, content and back-end operations teams reporting to him.
“At this critical growth juncture of the Network, it gives me great confidence to have an accomplished revenue leader like Shrutish taking the charge. Right products paired with right people are an unbeatable combination and with the exponential viewership growth all our brands have registered in the last year, we needed someone to convert the potential and promise into performance,” said Singhal.
Maharaj said, “I am thrilled to be a part of this competitive, dynamic and exciting space. All the channels of the group are at a crucial stage of their life cycle and ready to be catapulted into a deservedly giant growth trajectory, if backed with the right strategy and implementation. I look forward to being a propellant to Manish’s vision for the network and to creating new benchmarks along the journey.”
Enterr10 TV Network, founded in 2008, has announced aggressive growth plans for its flagship channels Enterr10 TV, Dangal TV, Fakt Marathi and Bhojpuri Cinema with plans to launch two more specialised regional GECs in this financial year. While Dangal TV and Enterr10 TV are leading the FTA Hindi GEC and movie channels, respectively, Bhojpuri Cinema and Fakt Marathi are leading cinema channels catering to the respective regional markets that contribute high viewership to the TV viewing universe.
In pursuit of better focus, scale and efficiencies, the Network has decided to withdraw its revenue mandate from the external partners and set up an in-house sales team led by seasoned industry expert Maharaj.
The network will invest in original content creation, market expansion by distribution and brand promotions with new vigour.