ALTBalaji ties up with Xiaomi through Mi TV, plans to strengthen presence in Indonesia

Balaji Telefilms Limited’s digital platform ALTBalaji has entered into a strategic partnership with global technology major Xiaomi through its Mi TV recently launched in Indonesia.

As part of the association, ALTBalaji app will be available on Mi TV and can be accessed through Mi TV’s PatchWall. With this new partnership, ALTBalaji plans to strengthen its presence in Indonesia through Mi TV’s users and leverage the brand’s global expansion.

Nachiket Pantvaidya

Nachiket Pantvaidya, CEO, ALTBalaji, and Group COO, Balaji telefilms, said, “We have seen a phenomenal response from viewers spread across geographies especially Indonesia. We have received great love from Indonesians who have been enjoying Bollywood content, including popular ALTBalaji shows. Consequently, we have dubbed original shows of ALTBalaji — eight in Bahasa Indonesia, eight in Malay Bahasa and seven in Arabic with English subtitles and will add two dubbed shows every month to this line-up as the app grows. This content alliance with Mi TV is symbiotic and will allow both the companies to derive value from their inherent strength.”

Users of Mi TV in Indonesia can now have access to ALTBalaji’ s exclusives content that comprises 25 original shows and popular movies at a quarterly subscription of $ 4.99, half yearly subscription of $ 7.99 and an annual subscription of $ 12.99.

ALTBalaji is a platform for original and exclusive digital shows with more than 15 million viewers from over 90 countries on both mobile and web platforms. The digital platform currently offers 25 original shows in Indian languages across various genres such as romance, mystery, drama and comedy. The platform also offers entertaining original shows for kids and short, hilarious regional stand-up comedy videos.

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