Niine appoints Richa Singh as Chief Executive Officer

Niine, the sanitary napkin brand, has announced the appointment of Richa Singh as Chief Executive Officer of Niine Menstrual Hygiene Products.

Singh, a businesswoman, has nearly two decades of experience with major FMCG brands at P&G, Johnson & Johnson Ltd, Coca-Cola & Philips in India and Asia Pacific. She joins the company as Chief Executive Officer after working with social entrepreneur and Founder of Niine Menstrual Hygiene Products and the Niine Movement Amar Tulsiyan and partners Gaurav Bathwal and Sharat Khemka, over the last nine months.

Sharing Tulsiyan’s vision to empower women and improve their health and hygiene conditions, Singh now oversees the production, marketing and distribution of affordable high-quality premium sanitary napkins as they become available through the length and breadth of the country.

Singh’s latest role also features an ambitious educational element focused on investing in mindset change and conversion, as she joins the Niine Movement – an audacious five-year initiative to engage and educate people of all genders and ages to tackle the taboos and stigma attached to menstruation and to ensure every girl and woman achieves their full potential by managing their period hygienically.

Singh said, “I am honoured to be joining Shudh Plus Hygiene Products as Chief Executive Officer. I hope that through our work in distributing high-quality sanitary pads at an affordable cost, we will make them more available and help to break down the taboos that surround menstruation, by being able to discuss them in the open. Periods are a normal part of a girl and woman’s life — Let’s talk about it.”

Tara Singh Chahar has been appointed as Head of Sales. Chahar has 12 years of experience at the Consumer Products division at Johnson & Johnson Ltd, across a variety of roles, including sales and marketing functions and analytics. Chahar has been applying his extensive sales expertise to Niine over the course of the last few months, utilising some of the best sales talent to help drive strong distribution and availability of current and planned product launches under Shudh Plus Hygiene Products.

Supporting its manufacturing and supply chain operations is Vijay Sharma, Head of Operations, who brings with him experience in quality and audit and plant operations with Procter & Gamble’s Femcare and Baby Care Business Units.

Bathwal and Khemka have invested three years in the development of the Niine Menstrual Hygiene Products range, laying a strong foundation for talent, technology and quality to cater to a much-needed and rapidly expanding hygiene industry. This process and vision is now being taken forward by Singh, Chahar and Sharma.

Amar Tulsiyan

Amar Tulsiyan, Founder, Niine Sanitary Brands and the Niine Movement, said, “We are delighted to have Richa join Shudh Plus Hygiene Products as CEO. She is a talented individual who brings invaluable experience to the company. We are fortunate to have Tara and Vijay joining us, both of whom bring exceptional expertise to the sales and operations departments. I look forward to working with Richa, Tara and Vijay in bridging the gap between 18% of sanitary pad users and the 82% who use unhygienic methods, and enabling women across India greater access to high quality and affordable sanitary pads.”

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