NeoNiche hires LGBTQ rights activist Harish Iyer as Head, Content Strategy

NeoNiche, the integrated experiential communications agency, has appointed renowned LGBTQ rights activist Harish Iyer as its Head, Content Strategy.

An alumnus of St Xavier’s College and NMIMS, Iyer joins NeoNiche with over 14 years of experience in the experiential communications domain.

Prior to NeoNiche, he was associated with organisations like Shobiz, Hungama Digital Services and Madison; with the best of brands ranging from the IT and networking sector to FMCG. Besides being a communication professional, he is a columnist, a development sector professional, an equal rights activist, and a front-runner in the decriminalisation of all consensual sex under section 377.

Prateek N Kumar

Prateek N Kumar, CEO & MD, NeoNiche, said, “Having known Harish for over a decade now, I have seen him emerge both as a proactive citizen who organises campaigns on a timely basis and as a creative professional. His experience and diverse interests in varied fields will translate into ideas for client experiences that are unique, rounded, and deeply personal.”

Iyer said, "I am privileged to be working with an organisation that is not only high on creativity but also stands up for diversity. Creativity thrives in organisations with open minds. I find it in abundance in NeoNiche. In keeping with different brand expectations, I look forward to working towards leading the change in the way media is generated, consumed, understood and shared."

The recent ruling on section 377 by the Supreme Court of India, has given a fillip to the spirit of diversity and inclusion in corporate offices. A proponent of equal workplaces, Prateek N Kumar added, “At NeoNiche we firmly believe that diversity should be a business decision and not a mere human resources function. Diversity in genders, sexual orientations, and ethnicities ensure heterogeneity in thoughts and impact the ideas that are generated. Gender identity and sexual orientation are integral and distinct for every individual. An organisation with deep-rooted values of equality, where every employee brings their whole selves to work, is a formula for better productivity and thereby business growth.”

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