Genesis Burson-Marsteller strengthens leadership in PR, digital, creative content and media

In a bid to strengthen its integrated offering, Genesis Burson-Marsteller has announced key appointments it has made to its leadership in the areas of public relations, digital, content and design, and media.

Mani Lamba has been appointed as the India Practice Chair for the Corporate and Financial Practice. Lamba brings with her 17+ years of agency, corporate and industry association and government experience. As the India Practice Chair, she will be responsible for ensuring business growth of the corporate and financial business in line with the firm’s strategy, providing leadership and counsel to the teams and clients.

Vishal Gaba returns to GBM as Head, Digital Studio. Gaba began his career with GBM in its Associate Learning Programme (ALP). With over 11 years of experience, he has managed a broad range of communication mandates as well as helped create the firm’s unique offering for start-ups, Step Up. He then moved to explore his entrepreneurial spirit and set up his own entertainment technology start-up. In his new role, as Head of Digital Studio, he will work with teams across practices and businesses to deliver impactful digital campaigns for clients.

Pierre Fitter, who joined GBM in August last year from a digital agency, will now take on a new mantle as Head, Integrated Hub, a new position created to bring in sharper focus on creative content and design to deliver integrated campaigns for our clients. Fitter has over 14 years of communications experience across print, electronic and digital newsrooms and agencies.

GBM also strengthened its media newsroom team. Led by Arijit Banerjee, the team is made of former journalists who work with the GBM Live! Newsroom to support client teams in understanding and interacting with a rapidly evolving media landscape to deliver better media outcomes for their campaigns. Recently, the team was expanded with the appointment of Biju Dwarakanath as the Media Head in Bangalore and Manoj Sharma to support the team in Gurugram. Dwarakanath, who moved to GBM from Thomson Reuters, has worked as a reporter and editor in diverse media, including TV, print, magazine and newswire, and in many key cities in India and abroad, including a stint with an English-language newspaper in Beijing. Sharma has worked with the country’s leading media houses such as Star News (Now known as ABP News), DD News and Aaj Tak in senior editorial positions as an anchor and reporter.

Prema Sagar

Announcing these appointments, Prema Sagar, CEO and Founder, Genesis Burson-Marsteller, said, “With these appointments, we have further strengthened our integrated offering, increasing our capabilities both in breadth and depth. Each appointment has been made keeping in mind the evolving needs of our clients. We have always been a firm focused on constantly looking ahead and thinking about what next, not just for ourselves, but for our clients. I am confident that these leaders will help us further deliver on that ‘next’ impactfully.”

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