SBI appoints DDB Mudramax as its sole media AOR

State Bank of India (SBI), a public sector bank, has appointed DDB Mudramax as the sole media agency on record for its nationwide media duties following a multi-agency pitch. The account will be managed from the agency’s Mumbai office and will be headed by Navin Kathuria, EVP and Principal Partner, DDB Mudramax. SBI’s partnership with DDB Mudramax will help the brand become the ‘Bank of choice for a transforming India’.

Dinesh Menon

Dinesh Menon, CMO, State Bank of India, said, “We needed an agile strategic media partner who can work closely with our brand marketing team to facilitate greater consumer traction for our brands. Our agency evaluation panel felt that DDB Mudramax can help us unlock our true potential.”

Sathyamurthy Namakkal

Sathyamurthy Namakkal, President, DDB Mudramax, said, “We have been associated with SBI for several years as one of their empaneled agencies. With this mandate to be the sole Media AOR, we are now entrusted with more responsibility to grow our relationship to the next level. We look forward to some business impact solutions through interesting customer initiatives.”

DDB Mudra Group has over 200 clients that offer expertise ranging from brand consultancy to brand activation, media planning and buying, and shopper marketing through their agency brands – Interbrand, DDB Mudra, 22Feet Tribal Worldwide, DDB Mudramax, Track DDB and TracyLocke. The approach combines a deep understanding of people, culture and businesses with persuasive storytelling and creativity.

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