R K Swamy BBDO has announced the elevation of Vivek Shenoy as Principal Consultant, Chennai. The move signals an invigoration of the agency’s home-ground office under the aegis of a younger leadership.
Shenoy, having cut his teeth on several leading brands in his 13 years across JWT, Ogilvy and McCann in Bangalore, joined RKSBBDO as Sr. Brand Strategy Director in 2017 to head the Mars Petcare (Pedigree, Whiskas and Sheba) business.
Shenoy said, “Though it was a different category, my experience with a diverse range of brands (Madura Garments, USL Diageo, TVS Motors, Tata Tea) helped me deliver great results.”
Vijay Gopal (President, RKSBBDO, South and East), said, “Chennai is our home pitch. We’d been looking for the right person to lead this branch for the longest time…And though Vivek joined us only recently, the way he rapidly added value by strengthening our client relationships made us take this step. I’m sure he will live up to his track record of driving strategic growth and creative excellence and will prove a very strong support for RKSBBDO.”
Shenoy added, “I am absolutely thrilled. I plan to steer this office into a dream run, both in terms of business growth as well as creative standards. We want to write new marketing success stories for our clients with great ideas. And with Navneet Virk, our Sr. Vice-President and Creative Director as my partner, I already have a head start in this journey. I’m looking forward to my new role.”
Shenoy will now oversee RK Swamy BBDO’s portfolio of legacy brands such as ITC, VBJ, TAFE, KVB, Orient Cements, Indian Oil Corporation Limited, ETA General and Amrutanjan.