iProspect India, the digital performance agency from Dentsu Aegis Network, has appointed Venkat Shankarnarayan and Nihal Nambiar as Associate Vice-Presidents (AVP), Paid Media. Both will lead the Paid Media practice at iProspect.
Shankarnarayan comes with a experience of 12 years in the industry. Having worked with leading agencies at pivotal positions, he has been instrumental in ensuring his clients deliver on their objectives. Shankarnarayan has worked with leading organisations like GroupM, VML, DirectI and Possible Worldwide in the past decade. His last stint was at Mindshare where he was the Senior Director.
Shankarnarayan said, "With the advent of Martech in India, leading brands across verticals are constantly exploring newer, meaningful and more efficient methods of reaching out to the right set of audiences. In the last 20 years, iProspect has been one of the key enablers for their success in this department. I am excited to be a part of the iProspect family and glad about being able work alongside some of the best minds in the industry."
Having worked across both India and international markets (Offshoring/COE and AOR model) for over nine years, Nambiar brings a global perspective to performance marketing. One of his key strengths lies in the fact that he is very comfortable going deep with data and new technologies. Prior to this, Nambiar was Associate Director at Performics.Convonix, a Publicis Media Company.
“iProspect is one of the top digital agencies in the market and its spirit resonates with my values and ambition. One thing which I find truly amazing is that the leadership team is quick to understand and embrace new initiatives that come with the fast pace of the industry, a trait few agencies can brag about. I look forward to learn from and contribute to the amazing journey that is iProspect,” said Nambiar.
Commenting on the appointments, Rubeena Singh, CEO, iProspect India, said, “We are delighted to have Nihal and Venkat on board as the agency embarks on its next phase of growth. Their diverse experience will help iProspect extend its lead as India’s premier digital agency driving business performance for its clients.”