CarToq, a digital automobile platform, has announced the appointment of Mudit Seth as its Chief Marketing Officer and Partner. Seth will oversee CarToq’s domestic and global expansion and lead the platform’s marketing activities to drive customer traffic across CarToq’s media properties. In addition to strengthening CarToq’s brand positioning, Seth will head alliances and tie-ups with auto brands across the country to roll out path-breaking marketing initiatives on CarToq’s media properties.
Seth joins CarToq with over 12 years of digital marketing, ad:tech and entrepreneurial experience. Prior to CarToq, he co-founded SilverPush, an innovative data-driven marketing and measurement company in 2012 and spearheaded it to become a multi-million dollar company before exiting the venture in 2016. At SilverPush, he led the company’s marketing function and was the driving force behind its international expansion and operations in the US and Philippines.
Nitin Srivastava, CEO, CarToq, said, “We are pleased to have Mudit on board as a partner in the senior management team. CarToq is on a hyper growth path in the automobile media space. Over the last 18 months, we have become the largest engagement platform for car and bike owners and enthusiasts and aim to reach an audience base of over 30 million before the end of 2018. With such aggressive growth plans, we needed experienced top management muscle to drive our expansion plans aggressively. Mudit’s varied industry experience in business development, strategy, core marketing and strong expertise in driving growth are great value additions to CarToq and our team.”
Since his exit from SilverPush in 2016 to date, Seth has consulted a number of ad:tech ventures on business development and strategy. Prior to CarToq, he was associated with Tyroo as the head of global business and strategy for over a year.
During his project engagement with Tyroo, Seth actively worked on developing new products and its international expansion in the US and SEA along with establishing a new positioning for Tyroo as a product and tech-focused company.
Seth said, “CarToq is the fastest growing automobile content platform in India today with an aggressive growth rate of 20% every quarter. We are witnessing an increased interest from automobile manufacturers, dealerships and brands, who see us as an effective top-of-the-funnel media solution to tap into the growing audience base of existing and potential auto buyers. I am delighted to be a part of CarToq’s growth trajectory and to be able to contribute to its vision. We have already launched operations in Indonesia and plan to expand to three new countries by the end of 2019. We have been to crack growth and monetisation with right balance and plan to productise our content pillars as ready content playbook.”
CarToq recently launched its Hindi platform for auto enthusiasts and buyers in tier II and III cities. Given the increased interest from tier II and III cities in India, CarToq plans to launch more vernacular content platforms later this year.