Strengthening its core management team, Zirca Digital Solutions has announced the appointment of Hemali Dave as Business Head of Content. Dave will oversee generating sales and revenue for Zirca’s SAAS platforms for native advertising ‘ContentdB’ as well as for brand solutions.
ContentdB is Asia’s first integrated native advertising management platform, through which one can understand the performance of all native advertising campaigns from a single dashboard making campaigns more efficient and effective.
Dave has almost two decades of experience in advertising with specialisation in AdTech and client servicing across mediums of print, electronic and online. In her last stint with the Ibibo Group, she spearheaded the launch of Ibibo Ads as an affiliate ad network and successfully marketed company’s home-grown Ad Technology solutions.
Earlier, she was part of organisations such as UTV, Ten Sports, Times Internet and TV Today Network.
Dave said, “It is an honour to be associated with Zirca Digital Solutions. We live in exciting times where digital content marketing is playing a crucial role in enabling companies to sell their brand stories and at a time like this I see immense scope of growth for Zirca Digital Solutions, which has raised the bar in the industry through its sheer understanding of the requirements of the market. I am confident Zirca’s SAAS product (ContentdB) will be successful in enabling our client to lead towards consumer delight by not only reaching the right audience but also engagement on the right platform. I am looking forward to be part of the growth story of the organisation.”
Neena Dasgupta, CEO and Director at Zirca Digital Solutions, said, “At Zirca Digital Solutions, nurturing and offering a diverse platform of enhanced learning is at the core of our brand philosophy and we are confident that Hemali will provide the kind of leadership that nurtures and builds on the spirit of Zirca, while accelerating the organisation to meet the new challenges of consumer-led marketing and integrated strategies that are driving brands today.”