Viacom18's Colors Tamil HD reaches Singapore

Viacom18 has launched Colors Tamil HD in Singapore. With this entry, IndiaCast Media Distribution, a TV18 and Viacom18 joint venture, will further strengthen its network presence, having successfully popularised Colors and MTV in the region. The channel is available for a free preview run till August 13 noon.

The channel went live on July 3 this year on StarHub with five original fiction series. On July 14, actor Arya visited Singapore to celebrate the channel’s launch and engage in a fan meet.

Ravish Kumar

Ravish Kumar, Head, Regional Entertainment, Viacom18, said, “Regional content is growing exponentially and Singapore with nearly half-a-million Tamil-speaking households is a significant regional entertainment broadcasting market. Colors Tamil HD is one of our path-breaking channels that promises to deliver new and never-seen-before content to Singaporean Tamils. Thanks to our successful partnership with StarHub, we are now happy to be part of the Tamil-speaking homes in Singapore directly.”

Anuj Gandhi

Anuj Gandhi, Group CEO, IndiaCast, said, “After having successfully positioned Colors and Rishtey globally, it gives us immense pleasure to now take Colors Tamil HD to the Tamil diaspora across the globe starting with Singapore. We are confident that this will be a whole new experience for the Tamil-speaking audience and offer them new, refreshing entertainment.”

Anup Chandrasekharan

“Tamil, which is one of the four official languages of Singapore, will now have a channel that has powerful, thought provoking and socially conscious content. Our endeavour is to provide a ‘meaningful Tamil experience from India’ for our Tamil-speaking Singaporeans. A special thanks to Arya for being a significant part of the Colors Tamil journey,” said Anup Chandrasekharan, Business Head, Colors Tamil.

“We are excited to join hands with IndiaCast to launch Colors Tamil HD in Singapore,” said Lee Soo Hui, Head, Content Business Unit, StarHub. “With Colors Tamil HD, customers can look forward to a rich array of programming showcasing the best of Tamil Nadu culture. In line with our efforts to bring our customers closer to our content, we are delighted to have Arya in Singapore to celebrate the launch of the channel. In the short time since its launch, the channel has set new benchmarks in Tamil Nadu and we are confident that it will make a similar impact in Singapore.”

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