Sony SAB Starts prime time weekend slot with two new shows

Sony SAB has announced the launch of its weekend programming starting July 21 with two brand new shows. ‘India Ke Mast Kalandar’, a non-fiction show will showcase atrangi (out-of-the-box) performers and ‘Namune’, a fiction show will not only bring a smile on viewers’ faces but will also help them relive memories of the iconic writer PL Deshpande (Pu.La), along with his much loved characters.

In line with Sony SAB’s brand philosophy of ‘Haste Raho India’, the channel is extending its original programming line-up with these weekend properties.

‘India Ke Mast Kalandar’, judged by Geeta Kapur, along with singer Mika Singh, will have contestants from the length and breadth of the country coming together on a common platform not only to reveal their unique talents but to also showcase stories of hardships faced by them and the strength to stand against all odds, unperturbed. This weekend show will be hosted by the talented duo, Sumeet Raghavan and Rajiv Thakur.

Produced by Nitin Vaidya of Dashami Creations and helmed by creative producers, Swapna Waghmare Joshi and Manish Raisinghani, ‘Namune’ is all about rousing viewers to find happiness in little things around them. PL Deshpande is a revered humourist and recognised as ‘Maharashtra’s beloved person’. People relate to ‘Pu La’ and his characters, owing to the uniqueness of his humour inspired from day-to-day lives. With ‘Namune’, Sony SAB will bring alive that unique humour every Saturday and Sunday at 9pm from 21 July.

Neeraj Vyas

Neeraj Vyas, Business Head, SAB, Pal, Hindi Movies and Music, said, “We began 2018 with a vision of creating entertaining shows, making India happy. With Namune and India Ke Mast Kalandar, we are not just launching our weekend programming in a big way, but keeping our promise of offering shows, across formats, that are all about increasing the happiness quotient of the viewers. These shows are sure to be strong contenders among weekend shows in their respective genres. Our partner producers Vipul D Shah and Nitin Vaidya have a stellar vision for these shows and we can’t wait to excite the viewers.”  

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