Social Kinnect has bagged the digital mandate for American Eagle Outfitters (AEO), which has been brought to India by Aditya Birla Fashion & Retail.
This partnership will see the agency manage digital assets of the global specialty retailer offering on-trend clothing and accessories. Along with handling creative duties of the brand, Social Kinnect will be responsible for their online reputation management as well as for strategizing on-ground store promotions.
American Eagle caters to the fashionable young audience with an array of washes and fits in jeans. Their collection also includes an assortment of quirky clothing and accessories. Known to celebrate individuality and self-expression, American Eagle Outfitters has shouldered Social Kinnect as the custodian to introduce the brand’s values in the India markets.
Rohan Mehta, CEO, Social Kinnect, said, “It is interesting to work with a leading brand like American Eagle that has made its mark globally. Our expertise in the youth-centric fashion and retail space will ensure that the brand reaches out to its relevant audience. The Indian market is of key importance to them, and through our endeavours, we will ensure that they create the right buzz in this space.”