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Partha Sinha, Santosh Desai to train next generation of planners

Industry's leading strategic minds join hands with Miami Ad School for a 12-week boot camp in Mumbai

(L) Partha Sinha and Santosh Desai (R)

To address the lack of good planning talent at junior to mid levels, industry's leading strategic minds like Partha Sinha, Santosh Desai, Suraja Kishor have joined hands with Miami Ad School and announced the first-of-its-kind strategic planning Boot Camp in Mumbai for students and young industry professionals.

The 12-week intensive diploma program on Strategic Planning will be taught by the leaders and is a unique endeavour to create tomorrow's planning leaders. These advertising wizards turned professors are:

Partha Sinha, Vice Chairman and MD, McCann as Boot Camp Chair

Santosh Desai – MD & CEO, Future Brands (Opening Session)

Subramanyeswar S. – Chief Strategy Officer, Lowe Lintas

Suraja Kishor – National Head, Planning, McCann

Sanjay Sharma – Planning Head, BBH India

Sudeep Gohil – Chief Strategy Officer, Managing Partner, Publicis India

Sinha commented, “This is a one-of-its kind course for students and industry professionals in India, and is marked by real world industry learning that can be directly applied in the professional world. I commend Miami Ad School for taking this initiative and am excited to Chair the program. Looking forward to meeting some bright young minds and nurturing them as they begin a new phase of their career. We are seeking out the curious ones, the ones who love culture and want to dive deep into the core of building brands.”

Pallu Newatia, Dean, Miami Ad School, Mumbai, added, “This is the first time a course like this is being taught in India and it is so heartening to see the industry come together to make it happen. A special thank you to Partha Sinha! MAS has been teaching account planning in New York and other cities since many years, and we’ve seen the program transform students completely. We’ve been getting feedback from industry leaders that it’s tough to find good planning talent in India and we hope this will be a birthing ground for the next generation of planners.”

Miami Ad School has been conducting similar Boot Camps across the world for 15+ years.

Founded in 1993 in Miami, Miami Ad School is the world’s most awarded advertising institution. Now in its fifth year of existence in Mumbai, it has so far offered diverse post graduate courses in Art Direction, Copywriting, Digital, Design, etc.


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