GEC Watch: Zee Anmol and Colors continue to lead the respective markets

Zee Anmol continues to lead the rural and U+R markets in the Week 26 of 2018 (June 23-29), while Colors riding on its popular franchise Naagin 3 is leading the urban segment. The rankings largely remained the same, though Sony Pal lost significant numbers.

Colors Naagin-3 improved its numbers in rural markets too. Star Plus’ Kulfi Kumar Bajewala continued to be in the top shows’ list, while the most watched programmes across markets were dominated by Kumkum Bhagya and Kundali Bhagya.

Top channels in U+R markets

As per select BARC India data for Week 26 of 2018 (June 23-29) for HSM (U+R): NCCS All: 2+ Individuals, Zee Anmol stayed at the top spot in the U+R markets, despite loss in numbers, with 719.829 million (last week 745.706 million) Impressions. Zee TV, climbed to No. 2 with 582.960 million (last week 572.708 million) Impressions. Star Bharat, too climbed to No. 3, garnering 565.587 million (last week 568.791 million) Impressions. Colors up at No. 4 clocked 564.746 million (last week 556.889 million) Impressions. Sony Pal slipped significantly from its No. 2 position and landed at No. 5, clocking 540.331 million (last week 599.068 million) Impressions. Star Plus, climbed two spots, to No. 6 with 502.843 million (last week 462.775 million) Impressions. Star Utsav slipped to the seventh spot garnering 479.691 million (last week 491.102 million) Impressions, followed by Rishtey that lost viewership at No. 8 position, with 456.356 million (last week 487.121 million) Impressions. Sony SAB continued at No. 9 with 367.955 million (last week 355.389 million) Impressions. Sony Entertainment Television stayed at No. 10 by clocking 344.737 million (last week 312.771 million) Impressions.

Top shows in U+R markets 

Colors’ Naagin-3 clocked 14.579 million (last week 14.559 million) Impressions, leading the most watched programmes list in the U+R segment. As per select data {HSM (U+R): NCCS All: Prime Time (1800 - 2330 hours): 2+ Individuals}, Zee TV’s Kundali Bhagya came in next with 11.873 million (last week 12.297 million) Impressions. Zee Anmol’s Kumkum Bhagya was at No. 3 that clocked 11.405 million (last week 10.443 million) Impressions. Zee TV’s Kumkum Bhagya became the fourth most watched show by clocking 11.106 million (last week 11.382 million) Impressions. At No. 5, Colors’ dance reality show Dance Deewane garnered 9.784 million (last week 8.913 million) Impressions.

Top channels in urban markets

Riding on the back of the third season of its most popular franchise Naagin, Colors stayed put at the top spot garnering 388.274 million (last week 385.996 million) Impressions. Zee TV continued to be on the second spot in the urban markets, in the Hindi general entertainment channels (GECs) ranking, with 354.054 million (last week 350.607 million) Impressions. Star Plus stayed at the No. 3 spot in the urban markets with 351.818 million (last week 326.745 million) Impressions. At No. 4, Star Bharat garnered 279.306 million (last week 276.834 million) Impressions, followed by Sony SAB, at No. 5, that clocked 278.589 million (last week 274.347 million) Impressions. Sony Entertainment Television, stayed at No. 6 spot with 257.894 million (last week 240.238 million) Impressions. Sony Pal stood at No. 7 with 169.971 million (last week 179.237 million) Impressions. Zee Anmol stayed at No. 8 with 166.716 million (last week 175.355 million) Impressions. Star Utsav at No. 9 garnered 150.221 million (last week 148.298 million) Impressions. Rishtey was at the last spot by clocking 132.779 million (last week 137.718 million) Impressions.

Top programmes in urban markets

Colors’ Naagin-3 was the most watched show in the urban markets with 9.706 million (last week 9.648 million) Impressions. As per select data {HSM (urban): NCCS All: Prime Time (1800-2330 hours): 2+ Individuals}, Zee TV’s Kundali Bhagya stayed at the second spot in the most watched shows list, by clocking 7.318 million (last week 7.285 million) Impressions in the urban market. Colors’ Dance Deewane garnered 6.830 million (last week 6.254 million) Impressions, at No. 4. Zee TV’s Kumkum Bhagya gained 6.671 million (last week 6.891 million) Impressions, followed by Kulfi Kumar Bajewala on Star Plus has garnered 5.850 million (last week 6.019 million) Impressions.

Top channels in rural markets

Zee Anmol held on to the top spot with 553.113 million (last week 570.351 million) Impressions. Sony Pal was at No. 2 in rural markets garnering 370.361 million (last week 419.831 million) Impressions. Star Utsav climbed to No. 3 position garnering 329.470 million (last week 342.804 million) Impressions. Rishtey slipped to No. 3 position with 323.577 million (last week 349.403 million) Impressions. Star Bharat, at No. 5 in the rural markets recorded 286.280 million (last week 291.958 million) Impressions. Zee TV was at No. 6 with 228.905 million (last week 222.101 million) Impressions. Dangal, at No. 7, by clocking 204.657 million (last week 215.562 million) Impressions. Big Magic followed with 188.589 million (last week 210.536 million) Impressions. Colors at No. 9 clocked 176.472 million (last week 170.893 million) Impressions. Star Plus, at No. 10, garnered 151.025 million (last week 136.029 million) Impressions.

Top programmes in rural markets

Zee Anmol’s Kumkum Bhagya was the most watched show in the rural market grabbing 9.122 million (last week 8.257 million). Zee Anmol’s Mehak stood next with 6.691 million (last week 6.305 million) Impressions followed by Sony Pal’s Taarak Mehta Ka Ooltah Chashmah that clocked 4.991 million (last week 5.706 million) Impressions. Colors’ Naagin-3 climbed back to the fourth spot in the rural markets gathering 4.874 million (last week 4.911 million) Impressions. Zee TV’s Kundali Bhagya lists fifth with 4.556 million (last week 5.013 million) Impressions.

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