Under its phase III expansion, 93.5 Red FM has launched its new station in Dehradun, strengthening its presence across India. Trivendra Singh Rawat, Chief Minister of Uttarakhand, was present at the launch celebrating along with the entire team.
As part of the launch, Red FM launched an exciting campaign on-air to get the denizens of Doon to tune-in, sample the station and win big.
Nisha Narayanan, COO, Red FM, said, “We are extremely excited to launch the first FM station in Dehradun. In line with our Phase III launch, the expansion is a strategic endeavour to tap into newer markets. With Dehradun we launched our 66th station and strengthened our foothold further in the northern part of India. In the first half of 2018, Red FM has seen great response in newer markets and we aim to keep getting bigger and better! We hope to entertain and engage our listeners 24X7 with super-hit music and content, which is truly Bajaate Raho.”
Trivendra Singh Rawat said, “I am very proud to announce 93.5 Red FM’s launch in Dehradun. Dehradun is honoured to have its first FM station launched and I am glad to be a part of it. Looking forward to some exciting entertainment from Red FM in the coming times.”
The programming strategy will be aligned as per Red FM’s brand personality of being irreverent, young, cool and trendy offering only super-hit music. The station will have CHR (Contemporary Hit Radio) format for the city, playing Hindi and Punjabi super-hit music. With the brand philosophy and attitude that is ‘Bajaate Raho!’