SoundLogic appoints PointNine Lintas as its full service agency

Global audio and electronics brand SoundLogic has given the full service agency mandate to PointNine Lintas, as it prepares to launch its upcoming range of innovative audio products.

PointNine Lintas will work closely with the management of SoundLogic to define a brand positioning and prepare a go-to-market plan for the new range. The omni-channel creative agency of MullenLowe Lintas Group has deployed a team of multi-disciplinary experts from brand planning, creative, content, e-commerce and PR.

Vikas Mehta

Vikas Mehta, CEO, PointNine Lintas, said, “We first met the team from SoundLogic only a few weeks ago. We saw a demo of their upcoming product range and it was love at first sound. They are a young company with big ambitions and a product line-up to back those ambitions. In a way, SoundLogic is about to democratise cutting-edge audio technology and our team at PointNine Lintas is enjoying the opportunity to help them navigate this journey.”

Sagar Gwallani

Commenting on the appointment, Sagar Gwallani, CEO of SoundLogic said, “We are happy to collaborate with PointNine Lintas to fuel our ambitious dream for SoundLogic. It is the first time we have embarked on a campaign of this magnitude. The PointNine Lintas team demonstrated a roadmap that was aligned with our brand philosophy. We look forward to an interesting and insightful journey ahead.”

PointNine Lintas is currently developing the campaign to launch the new range that will hit the market soon.

SoundLogic was founded in the USA in 2006 and has presence across UK, Europe and Australia. The brand entered the Indian market in 2011.

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