McCann WorldGroup India has become the most awarded Indian Agency at the Global WARC Awards 2018.
The WARC Awards 2018 were given across categories – Effective Content Strategy, Effective Social Strategy, Best Use of Brand Purpose and Innovation. shortlisted from Global case studies.
McCann WorldGroup picked up five awards, including two Gold, one Silver and two Bronze.
It won Gold in the Innovation category for its campaign IDFC – Bank in a Box.
It won a Gold in the Effective use of Brand Purpose for Paytm – Helping India Cope with the Death of Cash.
In the Content Strategy category, McCann won a Silver for the campaign Live Love Laugh Foundation – Ask Again, and a Bronze for iCan – Fair Sex fair Say.
It also won a Bronze for Reebok – Girls Do(n’t) Fight in the Brand Purpose Strategy category.
Commenting on the win, Prasoon Joshi, Chairman Asia Pacific, CEO and CCO India, said, “We at McCann Worldgroup India take immense pride in creating solutions which are strategically sound and have great craft. These works are a testimony of our belief which strikes the chord with the target audience.”