IPL11 records 20% growth in last week, sans final match

The 59 matches played in IPL11, except for the finals, witnessed a growth of 14% in viewership compared to IPL10. This year, the tourney till now has garnered 1.38 billion Impressions, up from last year’s 1.21 billion Impressions it garnered over the corresponding matches.

But in the seven matches played in the last week of the tournament, the viewership stood at 164.7 million Impressions, up from last year’s 137.2 million Impressions – a growth of 20%. The viewership has been mapped on All India 2+ audience, released by BARC India in the Week 21 (recording viewership between May19-25) of 2018.

The most watched match in the last week of the tournament was the second qualifier match played between Sunrisers Hyderabad and Kolkata Knight Riders on Friday, May 25, with 32 million Impressions. The second most watched match was the first qualifier played between Sunrisers Hyderabad and Chennai Super Kings on Wednesday, May 23, which garnered 29.769 million Impressions.

The eliminator match between Kolkata Knight Riders and Rajasthan Royals ranked No. 3 in viewership in the last week of the tournament with 26.851 million Impressions.

In 2017, the top three matches in the last week were the first qualifier between Mumbai Indians and Rising Pune Supergiants (29.633 million Impressions), second qualifier between 27.886 million Impressions) and the eliminator between Sunrisers Hyderabad and Kolkata Knight Riders with 19.537 million Impressions.

IPL 10 was telecast on Sony Max, Sony Six (SD+HD), Sony ESPN (SD+HD) and IPL 11 was telecast on Star Sports 1 (SD+HD), Star Sports 1 Hindi (SD+HD), Star Sports 1 Tamil, Star Sports Select 1 (SD+ HD), Star Suvarna Plus, Star Maa Movies, Star Jalsha and one match with a delayed feed on DD Sports.

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