GEC Watch: Colors continues to lead urban, Zee Anmol tops U+R and rural

Colors continued to lead the urban flock in Week 24 of 2018 (June 9-15). Zee Anmol too retained the top spots in the U+R and rural markets. All the other rankings largely remained the same, but Sony Pal improved its numbers and Rishtey experienced a drop in viewership.

Colors’ Naagin and Dance Deewane continued to attract viewership as Naagin 3 was at the top of the list in the U+R and urban markets. The other top shows were Kumkum Bhagya and Kundali Bhagya on Zee TV and Kumkum Bhagya on Zee Anmol.

Top channels in U+R markets

As per select BARC India data for Week 24 of 2018 (June 9-15) for HSM (U+R): NCCS All: 2+ Individuals, Zee Anmol stayed at the top spot in the U+R markets, despite loss in numbers, with 772.625 million (last week 803.634 million) Impressions. Sony Pal climbed to No. 2, clocking 616.233 million (last week 651.390 million) Impressions. Zee TV stayed at No. 3 with 552.159 million (last week 599.049 million) Impressions. Star Bharat, meanwhile, climbed to No. 4 despite a loss in viewership, garnering 544.769 million (last week 555.751 million) Impressions. Colors stayed at No. 5 clocking 529.007 million (last week 547.437 million) Impressions. Star Plus climbed to No. 6 with 504.957 million (last week 458.688 million) Impressions. Star Utsav slipped to the seventh spot garnering 474.052 million (last week 520.461 million) Impressions followed by Rishtey that lost significant viewership, slipping to No. 8 position, with a viewership of 463.939 million (last week 506.821 million) Impressions. Sony SAB continued at No. 9 with 358.727 million (last week 385.499 million) Impressions. Sony Entertainment Television stayed at No. 10 by clocking 317.129 million (last week 344.248 million) Impressions.

Top shows in U+R markets 

Colors’ Naagin-3 clocked 14.103 million (last week 16.545 million) Impressions, leading the most watched programmes list in the U+R segment. As per select data {HSM (U+R): NCCS All: Prime Time (1800 - 2330 hours): 2+ Individuals}, Zee TV’s Kundali Bhagya came in next with 11.600 million (last week 11.260 million) Impressions. Zee TV’s Kumkum Bhagya became the third most watched show by clocking 11.091 million (last week 12.435 million) Impressions, followed by Zee Anmol’s Kumkum Bhagya that clocked 11.044 million (last week 12.360 million) Impressions. At No. 5, Colors’ dance reality show Dance Deewane garnered 9.000 million (last week 10.891 million) Impressions.

Top channels in urban markets

Riding on the back of the third season of its most popular franchise Naagin, Colors stayed put at the top spot garnering 370.516 million (last week 383.017 million) Impressions. Star Plus too climbed by a spot in the urban markets with 353.092 million (last week 321.530 million) Impressions. Zee TV slipped to the second spot in the urban markets, in the Hindi general entertainment channels (GECs) ranking. The channel garnered 340.684 million (last week 362.163 million) Impressions. Sony SAB, at No. 4, clocked 270.493 million (last week 287.745 million) Impressions, followed by Star Bharat that garnered 265.175 million (last week 267.446 million) Impressions, at No. 5. Sony Entertainment Television, stayed at No. 6 spot with 245.915 million (last week 260.522 million) Impressions. Sony Pal climbed up at No. 7 with 199.244 million (last week 205.926 million) Impressions. Zee Anmol climbed to No. 8 with 175.610 million (last week 190.263 million) Impressions. Star Utsav at No. 9 garnered 143.638 million (last week 157.744 million) Impressions. Rishtey slipped to the last spot by clocking 134.048 million (last week 143.572 million) Impressions.

Top programmes in urban markets

Colors’ Naagin-3 was the most watched show in the urban markets with 9.387 million (last week 10.805 million) Impressions. As per select data {HSM (urban): NCCS All: Prime Time (1800-2330 hours): 2+ Individuals}, Zee TV’s Kundali Bhagya has moved up to the second spot in the most watched shows list by clocking 6.896 million (last week 6.671 million) Impressions in the urban market. Zee TV’s Kumkum Bhagya garnered 6.693 million (last week 7.508 million) Impressions followed by Colors’ Dance Deewane garnering 6.305 million (last week 7.592 million) Impressions at No. 4. Yeh Rishta Kya Kehlata Hai on Star Plus garnered 5.597 million (last week 6.240 million) Impressions.

Top channels in rural markets

Zee Anmol held on to the top spot with 597.016 million (last week 613.371 million) Impressions. Sony Pal was at No. 2 in rural markets garnering 416.989 million (last week 445.464 million) Impressions. Star Utsav climbed to the third position, garnering 330.413 million (last week 362.717 million) Impressions. Rishtey slipped to No. 4 position with 329.890 million (last week 363.250 million) Impressions. Star Bharat at No. 5 in the rural markets recorded 279.594 million (last week 362.717 million) Impressions. Zee TV was at No. 6 with 211.475 million (last week 236.887 million) Impressions. Dangal climbed to No. 7 by clocking 206.229 million (last week 199.370 million) Impressions. Big Magic followed with 192.924 million (last week 200.328 million) Impressions. Colors at No. 9 clocked 158.490 million (last week 164.420 million) Impressions. Star Plus, at No. 10 garnered 151.865 million (last week 137.157 million) Impressions.

Top programmes in rural markets

Zee Anmol’s Kumkum Bhagya was the most watched show in the rural market grabbing 8.867 million (last week 9.320 million). Zee Anmol’s Mehak stood next with 5.757 million (last week 5.693 million) Impressions followed by Sony Pal’s Taarak Mehta Ka Ooltah Chashmah that clocked 5.106 million (last week 4.492 million) Impressions. Colors’ Naagin-3 slipped to the fourth spot in the rural markets gathering 4.716 million Impressions. Zee TV’s Kundali Bhagya lists fifth with 4.704 million Impressions.

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