World television premiere of 'Little Singham Aur Kaal Ka Mahajaal' on Discovery Kids

Discovery Kids is aiming to increase the entertainment quotient this summer holidays with the world television premiere of the movie ‘Little Singham Aur Kaal Ka Mahajaal’ on June 2 at 1:30 pm and 5:30 pm.

Discovery Kids in collaboration with Rohit Shetty Picturez and Reliance Animation launched Little Singham IP. Such is the traction for Little Singham that the trailer of its debut film has garnered 3 million organic views on YouTube over the last two weeks.

Little Singham show on the channel is presented by Dabur Red Paste, co-powered by Britannia Cakes. Dettol has come on board as a special partner while Flipkart, Heinz - Glucon D and B Natural are associate sponsors.

“Little Singham’s launch has received overwhelming response. In a short span, the show has made a place for itself in the heart of children and built a loyal following. The world television premiere of Little Singham’s debut film will further engage and entertain the kids and build a strong connect with the IP,” said Uttam Pal Singh, Business Head, Discovery Kids. “This movie is the coolest surprise ever this summer holidays for our young audiences as Little Singham faces the biggest battle of good v/s bad in this epic action adventure movie. It is the first of the many movies that we plan to launch on Little Singham.”

Little Singham aur Kaal Ka Mahajaal is directed by Prakash Satam; series director is Vikram Veturi; script and the story has been written by Nidhi Anand while the music has been composed by Prakishit Lalwani and Raju Singh.

The storyline of the movie goes thus. Formidable demon Kaal Rakshas has been released from his magical prison by Shambhala to unleash his Orc army on Mirchi Nagar. Little Singham in order to protect his city and people from destruction, must travel to three locations (Kerala, Rajasthan and Gujarat) to acquire three trinity stones that hold the power to imprison Kaal Rakshas back in Netherworld prison.

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