Viacom18 extends Roadies Xtreme to mobile game

After the soaring popularity of Roadies over the years, the channel with its 2018 Roadies themed ‘Xtreme’ has launched the first virtual task, ‘Dare To Stare’, from May 7 to July 2. It was also aimed at honouring all those who have contributed in making the MTV Roadies phenomenon a benchmark in the country.

Rannvijay Singha will host ‘Dare To Stare’ challenge on all social media platforms inviting the participants to test their power to stare. The one who can stare at him in the eye for the longest will find a place in the Roadie’s fan leader-board. Every week the top scorer will stand a chance to win MTV goodies with their name on the leader board. The ultimate roadie fan who will win the final battle of ‘Dare To Stare’ will be awarded with a high-end Oppo phone.

Navin Shenoy, Head Marketing, Youth Entertainment, Viacom18, said, “We believe in the power of engaging with our audience in innovative ways. Be it through our shows or initiatives. ‘Dare To Stare’ challenge is our way to involve the loyal fans of Roadies further and give them a first-hand experience of India’s longest running adventure-based reality show from wherever they are. This world’s first-of-its-kind interactive banner is a fun virtual battleground for the Roadies enthusiasts who want to connect with the show on a personal level.”

Jolene Fernandes Solanki, Vice-President, Madison India, said, “MTV being the No. 1 youth brand and an innovator keeps inspiring us to come up with new-age solutions. As at Madison we also have a massive focus on technology to deliver brand solutions. Daretostare.in is one solution where we leveraged Artificial Intelligence’s potential by incorporating optical flow detection and face tracking technology to deliver a stare challenge over the mobile platform.”

The Dare To Stare Challenge has been specially designed with innovative technology to engage the youth and give them an experience of adrenaline rush that resonates with Roadies. The mobile game will boast of virtual staring face-off which will be available for all android users across the world.

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