Speedo, the swimwear brand, has announced Bollywood actress Parineeti Chopra as their new fitness ambassador. As the new face for Speedo India, Chopra will be joining an esteemed roster of Olympians, athletes and trainers from around the globe.
Through its global campaign #GetSpeedoFit, Speedo has been working to elevate the status of swimming for fitness and to reinforce that water workouts are the next big trend to get fit and achieve a total body workout.
Commenting on her association with the brand, Chopra said, “I’m excited to come on board as the fitness ambassador for Speedo India. I’ve grown up wearing Speedo swim suits and for me swimming is synonymous with Speedo. A favourite around the world, I love that Speedo now celebrates fitness and overall health. Swimming has always been a great workout to cut the monotony of working out in the gym. Now, with the growing trend of water workouts, there is so much more one can do in the pool to get in shape than just lane swimming. I’m happy to help Speedo reinforce their commitment to fitness by encouraging more and more consumers to change their fitness routine and make the pool their new gym.”
Shamir Genomal, Chief Strategy Officer, Speedo India, said, “We're really excited to welcome Parineeti Chopra as our new fitness ambassador. We remain committed in encouraging more and more people to switch their fitness regime and take up swimming or water workouts. With a fitness enthusiast like Parineeti on board, we hope to reach a lot more consumers. In addition to being the innovators of swimming, Speedo has an overarching mission to be the swimwear of choice for all, from the recreational swimmer to the Olympic champion.”
The actress will be seen sporting Speedo’s new fitness range meant for workouts in and out of the pool called Speedo H2O Active. Made with the modern fitness enthusiast in mind, H2O Active is designed for those who want more from their workouts. H2O Active lends itself to a multitude of land and water-based activities. With water workouts no longer just mean lane swimming; with the help of training aids and HIIT exercises, fitness enthusiasts can achieve more in the water with this new range.
Fashionable and functional, the H2O Active collection comes in bold colours teamed with energetic prints inspired by water. The new collection includes crop tops, capris, shorts and briefs, allowing it to be mix-and-matched to reflect personal style and use.
Speedo using technology brings performance, comfort and style to all who enter the water, whether racing for a record finish, swimming laps for better health or making memories at the beach.