Jacqueline Fernandez is brand ambassador of Casio India's women's range of watches

Japanese electronics company Casio India has announced Bollywood actor Jacqueline Fernandez as the brand ambassador for its women’s range of wrist watches – Sheen, Baby-G and Enticer.

Announcing the association, Kulbhushan Seth, Vice-President, Casio India said, “Jacqueline is a fashion maven recognised for her distinct and vibrant choices. Her natural inclination towards lifestyle and fitness works as a perfect alignment with our extensive selection of women’s watches.”

He added, “We have multiple ladies brand in our portfolio like Sheen, Baby-G and Enticer. While we were looking at brand association, we realised that Jacqueline Fernandez fits pretty well to communicate the philosophy of all our brands. She has the cool and tough attitude for our Baby-G Watches, class and style to communicate Sheen's philosophy and the simplicity for Enticer. Hence, we view this collaboration as a crucial step in taking the women’s range of Casio watches to the next level and further strengthening our portfolio in the Indian market. With Jacqueline on board and a growing range of women’s watches, we have an exciting line-up of activities and launches being planned.”

Speaking on her new role and affinity for the brand, Fernandez said, “I have always admired and connected with Casio’s modern, efficient and extraordinary designs across its wide collection of women’s watches. Completely in sync with the latest international trends, Casio has something for every occasion and style; we can go from sporty and fun casual with Baby-G to sophisticated and subtle with Sheen and everyday stylish with Enticer. I am thrilled to be a part of Casio’s journey in India, a brand that has such a rich legacy of designing iconic timepieces.”

Within the women’s watch category, Casio has three distinct ranges – Baby-G, Sheen and Enticer. Baby-G watches have a tough yet cool style statement. The currently trending Athleisure series under the Baby-G range of the watches are for the fitness lifestyle-oriented women of today. Sheen stands for the high-quality elements packed into watches that are elegant, brilliant and smart. They are designed for the ambitious, hard-working and independent women of today. The Enticer brand stands for its simplicity and attractiveness in the everyday fashion.

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