GEC Watch: Zee TV claims the top spot in urban; Zee Anmol leads U+R and rural

In the Week 17 of 2018 (April 21-27), Zee TV gained significant numbers to climb to the top spot in the urban markets, while its sister channel Zee Anmol maintained lead positions in the U+R and rural markets. Zee TV’s Kundali Bhagya have gained huge numbers.

While Rishtey grew significantly, Colors lost close to 50 million and lost ranking in all three segments. Star Plus too, marginally gained good numbers to climb up.

Amongst the TV shows, other than Zee TV’s Kundali Bhagya, Zee TV’s Ishq Subhan Allah and Star Bharat’s Jiji Maa performed quite well.

Top channels in U+R markets

As per select BARC India data for Week 17 of 2018 (April 21-27) for HSM (U+R): NCCS All: 2+ Individuals, Zee Anmol stayed at the top spot in the U+R markets with 771.888 million (last week 714.895 million) Impressions, as Rishtey continued to gain viewership and further climbed to reach No. 2 position, with a gross viewership of 672.774 million (last week 626.201 million) Impressions. Star Bharat, hence, slipped to No. 3 with 638.431 million (last week 629.922 million) Impressions. Sony Pal stayed at No. 4, clocking 605.469 million (last week 600.021 million) Impressions. Zee TV, climbed a spot at No. 5 and got 579.082 million (last week 506.179 million) Impressions. Star Utsav further slipped to No. 6 position garnering 513.800 million (last week 523.373 million) Impressions. Star Plus that climbed to No. 7 position with 456.054 million (last week 457.220 million) Impressions, was followed by Colors that slipped by one spot with 430.238 million (last week 494.038 million) Impressions. Sony SAB climbed to No. 9 with 348.831 million (last week 344.705 million) Impressions. Sony Entertainment Television slipped to No. 10 by clocking 340.856 million (last week 354.487 million) Impressions. Separated by a difference of 10 million,

Top shows in U+R markets

As per select data {HSM (U+R): NCCS All: Prime Time (1800 - 2330 hours): 2+ Individuals}, Zee TV’s Kundali Bhagya was the most watched show which garnered 11.517 million (last week 10.331 million) Impressions, followed by Zee Anmol’s Kumkum Bhagya that stood at the No. 2 spot by clocking 11.218 million (last week 11.721 million) Impressions. Two other shows of Zee TV stood next – Ishq Subhan Allah and Kumkum Bhagya with 10.522 million (last week 8.276 million) Impressions and 9.315 million (last week 8.594 million) Impressions, respectively. Star Bharat’s Jiji Maa grabbed the fifth spot, gathering 8.121 million (last week 7.411 million) Impressions.

Top channels in urban markets

After a long time, Zee TV was listed at the top spot in the urban markets, in the Hindi general entertainment channels (GECs) ranking in the urban markets. The channel garnered 356.243 million (last week 314.519 million) Impressions. Star Plus maintained its position at the second spot in the urban markets with 322.890 million (last week 323.484 million) Impressions. Star Bharat garnered 313.377 million (last week 316.206 million) Impressions, staying put at No. 3. Slipping by three spots and losing almost 50 million Impressions, Colors garnered 305.628 million (last week 355.118 million) Impressions. Sony SAB that garnered 269.382 million (last week 272.393 million) Impressions, stood at No. 5, while Sony Entertainment Television, stayed at No. 6 spot with 253.465 million (last week 259.743 million) Impressions. Sony Pal was at No. 7 with 198.824million (last week 200.008 million) Impressions. Rishtey significantly improved its numbers by climbing at No. 8 clocking 185.097 million (last week 193.689  million) Impressions. Zee Anmol stayed at No. 9 with 173.862 million (last week 168.248 million) Impressions. Star Utsav slipped to No. 10 garnering 151.805 million (last week 160.747 million) Impressions.

Top programmes in urban markets

As per select data {HSM (urban): NCCS All: Prime Time (1800-2330 hours): 2+ Individuals}, Zee TV’s Kundali Bhagya has grabbed the top spot in the most watched shows list, by clocking 6.892 million (last week 6.392 million) Impressions in the urban market. Zee TV’s Ishq Subhan Allah clocked 6.449 million (last week 5.379 million) Impressions at No. 2. Zee TV’s Kumkum Bhagya garnered 5.832 million (last week 5.335 million) Impressions, at No. 3. Star Plus’ Yeh Rishta Kya Kehlata Hai grabbed the fourth place with 5.528 million (last week 5.368 million) Impressions. At No. 5 was Colors’ Shakti-Astitva Ke Ehsaas Ki with 5.409 million (last week 5.342 million) Impressions.

Top channels in rural markets

Zee Anmol held on to the top spot with 598.026 million (last week 546.647 million) Impressions. Rishtey stayed at No. 2 position with 487.676 million (last week 432.512 million) Impressions. Sony Pal was at No. 3 in rural markets garnering 406.644 million (last week 400.012 million) Impressions. Star Utsav remained at the fourth position garnering 361.995 million (last week 362.626 million) Impressions. Star Bharat, at No. 5 in the rural markets recorded 325.054 million (last week 313.716 million) Impressions. Zee TV climbed to No. 6 with 222.838 million (last week 191.659 million) Impressions. Big Magic followed with 194.528 million (last week 181.306 million) Impressions. Dangal slipped to No. 8 by clocking 193.226 million (last week 181.551 million) Impressions. Star Plus slipped to No. 10 with 133.164 million (last week 133.736 million) Impressions. Colors at No. 10 clocked 124.609 million (last week 138.919 million) Impressions.

Top programmes in rural markets

Zee Anmol’s Kumkum Bhagya was the most watched show in the rural market grabbing 9.125 million (last week 9.611 million). Sony Pal’s Taarak Mehta Ka Ooltah Chashmah stood at No. 2 with 5.617 million (last week 5.434 million). Zee Anmol’s Ganga and Mehak stood next with 5.548 million (last week 5.501 million) Impressions and 5.059 million Impressions, respectively. Sony Pal’s Baalveer stood at No. 5 with 4.814 million (last week 4.790 million) Impressions.

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