GEC Watch: Zee TV and Zee Anmol continue to lead respective markets

In the Week 18 of 2018 (April 28-May 4), Zee TV retained its lead position, despite losing close to 30 million Impressions in the urban markets. Zee Anmol continued to lead in the U+R and rural segments.

The rankings on all the channels in the various markets, largely remained the same. The top shows’ lists too, did not see much change. But the overall viewership numbers have gone down further, possibly because of the ongoing IPL season 11.

Top channels in U+R markets

As per select BARC India data for Week 18 of 2018 (April 28-May 4) for HSM (U+R): NCCS All: 2+ Individuals, Zee Anmol stayed at the top spot in the U+R markets with 769.222 million (last week 771.888 million) Impressions, as Rishtey continued to gain viewership and maintain its No. 2 position, with a gross viewership of 642.114 million (last week 672.774 million) Impressions. Star Bharat, too held on to No. 3 with 603.720 million (last week 638.431 million) Impressions. Sony Pal stayed at No. 4, clocking 594.997 million (last week 605.469 million) Impressions. Zee TV, too stayed at No. 5 and got 548.150 million (last week 579.082 million) Impressions. Star Utsav remained at the No. 6 position garnering 460.921 million (last week 513.800 million) Impressions. Star Plus also stuck to its No. 7 position with 422.988 million (last week 456.054 million) Impressions, was followed by Colors with 395.016 million (last week 430.238 million) Impressions. Sony SAB climbed to No. 9 with 356.192 million (last week 348.831 million) Impressions. Sony Entertainment Television slipped to No. 10 by clocking 330.934 million (last week 340.856 million) Impressions.

Top shows in U+R markets

As per select data {HSM (U+R): NCCS All: Prime Time (1800 - 2330 hours): 2+ Individuals}, Zee Anmol’s Kumkum Bhagya became the most watched show by clocking 10.859 million (last week 11.218 million) Impressions, followed by Zee TV’s Kundali Bhagya that garnered 10.500 million (last week 11.517 million) Impressions. Two other shows of Zee TV stood next – Kumkum Bhagya and Ishq Subhan Allah with 9.284 million (last week 9.315 million) Impressions and 8.619 million (last week 10.522 million) Impressions and, respectively. Sony Pal’s CID grabbed the fifth spot, gathering 7.132 million (last week 8.121 million) Impressions.

Top channels in urban markets

After a long time, Zee TV was listed at the top spot in the urban markets, in the Hindi general entertainment channels (GECs) ranking in the urban markets. The channel garnered 324.219 million (last week 356.243 million) Impressions. Star Plus maintained its position at the second spot in the urban markets with 301.911 million (last week 322.890 million) Impressions. Star Bharat garnered 299.344 million (last week 313.377 million) Impressions, staying put at No. 3. Maintaining its No. 4 spot from last week, Colors lost significant viewership numbers to garner 274.688 million (last week 305.628 million) Impressions. Sony SAB that garnered 255.501 million (last week 269.382 million) Impressions, stood at No. 5, while Sony Entertainment Television, stayed at No. 6 spot with 246.399 million (last week 253.465 million) Impressions. Sony Pal was at No. 7 with 193.786 million (last week 198.824 million) Impressions. Rishtey was at No. 8 clocking 183.174 million (last week 185.097 million) Impressions. Zee Anmol stayed at No. 9 with 175.559 million (last week 173.862 million) Impressions. Star Utsav remained at No. 10 garnering 137.726 million (last week 151.805 million) Impressions.

Top programmes in urban markets

As per select data {HSM (urban): NCCS All: Prime Time (1800-2330 hours): 2+ Individuals}, Zee TV’s Kundali Bhagya has grabbed the top spot in the most watched shows list, by clocking 6.233 million (last week 6.892 million) Impressions in the urban market. Zee TV’s Kumkum Bhagya garnered 5.445 million (last week 5.832 million) Impressions, at No. 2. Zee TV’s Ishq Subhan Allah clocked 5.371 million (last week 6.449 million) Impressions at No. 3. Star Plus’ Yeh Rishta Kya Kehlata Hai grabbed the fourth place with 4.762 million (last week 5.528 million) Impressions. At No. 5 was Colors’ Shakti-Astitva Ke Ehsaas Ki with 4.673 million (last week 5.409 million) Impressions.

Top channels in rural markets

Zee Anmol held on to the top spot with 593.662 million (last week 598.026 million) Impressions. Rishtey stayed at No. 2 position with 458.940 million (last week 487.676 million) Impressions. Sony Pal was at No. 3 in rural markets garnering 401.210 million (last week 406.644 million) Impressions. Star Utsav remained at the fourth position garnering 323.195 million (last week 361.995 million) Impressions. Star Bharat, at No. 5 in the rural markets recorded 304.376 million (last week 325.054 million) Impressions. Zee TV stayed at No. 6 with 223.931 million (last week 222.838 million) Impressions. Big Magic followed with 211.493 million (last week 194.528 million) Impressions. Dangal stayed at No. 8 by clocking 175.654 million (last week 193.226 million) Impressions. Star Plus, at No. 9, garnered 121.077 million (last week 133.164 million) Impressions. Colors at No. 10 clocked 120.327 million (last week 124.609 million) Impressions.

Top programmes in rural markets

Zee Anmol’s Kumkum Bhagya was the most watched show in the rural market grabbing 8.810 million (last week 9.125 million). Sony Pal’s CID and Taarak Mehta Ka Ooltah Chashmah stood at No. 2 and 3 spots with 4.815 million Impressions and 4.786 million (last week 5.617 million) Impressions, respectively. Zee Anmol’s Mehak and Ganga stood next with 4.780 million (last week 5.059 million) Impressions and 4.726 million (last week 5.548 million) Impressions, respectively.

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