GEC Watch: Zee Anmol tops U+R and rural; Zee TV leads urban markets

In the Week 19 of 2018 (May 5-11), Zee Anmol, Colors and Sony Pal witnessed significant gain in viewership, while Star Bharat and Zee TV lost large number of eyeballs. Zee Anmol stayed on top in U+R and rural markets, Zee TV maintained its leadership in urban markets, despite a lot of viewership.

Amongst the top shows in the three markets, the titles remained the same including Kumkum Bhagya, Kundali Bhagya and Ishq Subhan Allah on Zee TV, Kumkum Bhagya, Ganga and Mahek on Zee Anmol, Yeh Rishta Kya Kehlata Hai from Star Plus, Shakti-Astitva Ke Ehsaas Ki on Colors and CID and Taarak Mehta Ka Ooltaah Chashmaah on Sony Pal.

Top channels in U+R markets

As per select BARC India data for Week 19 of 2018 (May 5-11) for HSM (U+R): NCCS All: 2+ Individuals, Zee Anmol stayed at the top spot in the U+R markets with 857.264 million (last week 769.222 million) Impressions. Rishtey continued to gain viewership and maintain its No. 2 position, with a gross viewership of 652.382 million (last week 642.114 million) Impressions. Sony Pal climbed to No. 3, clocking 654.053 million (last week 594.997 million) Impressions. Star Bharat, meanwhile, slipped to No. 4 with 577.588 million (last week 603.720 million) Impressions. Zee TV, stayed at No. 5 and got 519.606 million (last week 548.150 million) Impressions. Star Utsav remained at the No. 6 position garnering 473.228 million (last week 460.921 million) Impressions. Star Plus also stuck to its No. 7 position with 429.027 million (last week 422.988 million) Impressions, was followed by Colors with 421.333 million (last week 395.016 million) Impressions. Sony SAB continued at No. 9 with 376.296 million (last week 356.192 million) Impressions. Sony Entertainment Television stayed at No. 10 by clocking 344.876 million (last week 330.934 million) Impressions.

Top shows in U+R markets

As per select data {HSM (U+R): NCCS All: Prime Time (1800 - 2330 hours): 2+ Individuals}, Zee Anmol’s Kumkum Bhagya became the most watched show by clocking 12.333 million (last week 10.859 million) Impressions, followed by Zee TV’s Kundali Bhagya that garnered 10.840 million (last week 10.500 million) Impressions, followed by Zee TV’s Kumkum Bhagya that clocked 9.222 million (last week 9.284 million) Impressions. Zee Anmol’s Mahek was at No. 4, with 7.910 million Impressions. At No. 5, Zee TV’s Ishq Subhan Allah stood with 7.909 million (last week 8.619 million) Impressions.

Top channels in urban markets

Zee TV stayed on the top spot in the urban markets, in the Hindi general entertainment channels (GECs) ranking in the urban markets. The channel garnered 314.648 million (last week 324.219 million) Impressions. Star Plus maintained its position at the second spot in the urban markets with 308.029 million (last week 301.911 million) Impressions. Climbing by a spot to reach No. 3 spot, Colors grew significant viewership numbers to garner 303.997 million (last week 274.688 million) Impressions. Star Bharat garnered 288.255 million (last week 299.344 million) Impressions, slipping to No. 4. Sony SAB that garnered 279.628 million (last week 255.501 million) Impressions, stood at No. 5, while Sony Entertainment Television, stayed at No. 6 spot with 263.894 million (last week 246.399 million) Impressions. Sony Pal was at No. 7 with 202.159 million (last week 193.786 million) Impressions. Zee Anmol climbed one spot up to reach No. 8 with 192.387 million (last week 175.559 million) Impressions. Rishtey slipped to No. 9 clocking 179.551 million (last week 183.174 million) Impressions. Star Utsav remained at No. 10 garnering 141.088 million (last week 137.726 million) Impressions.

Top programmes in urban markets

As per select data {HSM (urban): NCCS All: Prime Time (1800-2330 hours): 2+ Individuals}, Zee TV’s Kundali Bhagya has grabbed the top spot in the most watched shows list, by clocking 6.534 million (last week 6.233 million) Impressions in the urban market. Zee TV’s Kumkum Bhagya garnered 5.747 million (last week 5.445 million) Impressions, at No. 2. Star Plus’ Yeh Rishta Kya Kehlata Hai grabbed the No. 3 spot with 5.410 million (last week 4.762 million) Impressions. Zee TV’s Ishq Subhan Allah clocked 5.108 million (last week 5.371 million) Impressions at No. 4. At No. 5 was Colors’ Shakti-Astitva Ke Ehsaas Ki with 4.833 million (last week 4.673 million) Impressions.

Top channels in rural markets

Zee Anmol held on to the top spot with 664.876 million (last week 593.662 million) Impressions. Rishtey stayed at No. 2 position with 478.831 million (last week 458.940 million) Impressions. Sony Pal was at No. 3 in rural markets garnering 451.893 million (last week 401.210 million) Impressions. Star Utsav remained at the fourth position garnering 332.139 million (last week 323.195 million) Impressions. Star Bharat, at No. 5 in the rural markets recorded 289.332 million (last week 304.376 million) Impressions. Big Magic followed with 205.196 million (last week 211.493 million) Impressions. Zee TV slipped to No. 7 with 204.957 million (last week 223.931 million) Impressions. Dangal stayed at No. 8 by clocking 185.245 million (last week 175.654 million) Impressions. Star Plus, at No. 9, garnered 120.998 million (last week 121.077 million) Impressions. Colors at No. 10 clocked 117.336 million (last week 120.327 million) Impressions.

Top programmes in rural markets

Zee Anmol’s Kumkum Bhagya was the most watched show in the rural market grabbing 9.967 million (last week 8.810 million). Zee Anmol’s Mehak stood next with 6.164 million (last week 4.780 million) Impressions, followed by Sony Pal’s Taarak Mehta Ka Ooltah Chashmah that clocked 5.406 million (last week 4.786 million) Impressions. Zee Anmol’s Ganga was at No. 4 with 5.234 million (last week 4.780 million) Impressions. Sony Pal’s CID was last clocking 4.606 million (last week 4.815 million) Impressions.

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