GEC Watch: Zee Anmol continues to lead the TV viewership charts

Zee TV maintains its lead in the urban markets

BestMediaInfo Bureau
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GEC Watch: Zee Anmol continues to lead the TV viewership charts

Despite a marginal drop in viewership numbers, Zee Anmol has managed to score more Impressions than any other TV channel across genres in the Week 21 of 2018 (May 19-25). The channel lost close to 22 million Impressions in this week, though it continued to lead the U+R and rural markets, while Zee TV maintains its lead in the urban markets.

In the top shows chart, all the top ranking shows remained the same except for Star Plus’ Kulfi Kumar Bajewala that dropped out of the urban list and Sony Sab’s Taarak Mehtaa Ka Ooltah Chashmah stepped in at No. 5. The most watched show across the U+R and rural lists remained the same - Zee Anmol’s Kumkum Bhagya, while Zee TV’s Kundali Bhagya ranked at the top in urban.

Top channels in U+R markets

As per select BARC India data for Week 21 of 2018 (May 19-25) for HSM (U+R): NCCS All: 2+ Individuals, Zee Anmol stayed at the top spot in the U+R markets with 890.491 million (last week 912.883 million) Impressions. Rishtey continued to gain viewership and maintain its No. 2 position, with a gross viewership of 686.253 million (last week 679.799 million) Impressions. Sony Pal stayed at No. 3, despite gain in numbers, clocking 600.487 million (last week 571.922 million) Impressions. Zee TV, climbed to No. 5, as Star Bharat slipped by a spot. Zee TV got 581.815 million (last week 515.794 million) Impressions. Star Bharat, meanwhile, slipped to No. 5 despite marginal gain in viewership, garnering 563.733 million (last week 554.893 million) Impressions. Star Utsav climbed a spot garnering 479.587 million (last week 432.391 million) Impressions, followed by Star Plus that slipped to No. 7 with 439.453 million (last week 432.679 million) Impressions. Colors with 394.807 million (last week 398.342 million) Impressions, maintained its position at No. 8. Sony SAB continued at No. 9 with 360.612 million (last week 371.668 million) Impressions. Sony Entertainment Television stayed at No. 10 by clocking 340.661 million (last week 327.285 million) Impressions.

Top shows in U+R markets

As per select data {HSM (U+R): NCCS All: Prime Time (1800 - 2330 hours): 2+ Individuals}, Zee Anmol’s Kumkum Bhagya became the most watched show by clocking 12.916 million (last week 13.366 million) Impressions, followed by Zee TV’s Kundali Bhagya that garnered 10.642 million (last week 10.902 million) Impressions, followed by Zee TV’s Kumkum Bhagya that clocked 10.387 million (last week 9.453 million) Impressions. At No. 4, Zee TV’s Ishq Subhan Allah stood with 8.353 million (last week 8.156 million) Impressions, followed by Zee Anmol’s Mahek that scored 8.090 million (last week 8.357 million) Impressions. .

Top channels in urban markets

Zee TV stayed on the top spot in the urban markets, in the Hindi general entertainment channels (GECs) ranking in the urban markets. The channel garnered 350.371 million (last week 316.640 million) Impressions. Star Plus maintained its position at the second spot in the urban markets with 304.837 million (last week 303.672 million) Impressions. Staying put at No. 3 spot, Colors garnered 280.387 million (last week 281.733 million) Impressions. Sony SAB that garnered 267.954 million (last week 277.227 million) Impressions, too stayed at No. 4, followed by Star Bharat that garnered 262.389 million (last week 268.089 million) Impressions, at No. 5. Sony Entertainment Television, stayed at No. 6 spot with 253.396 million (last week 251.169 million) Impressions. Zee Anmol continued at No. 7 with 197.234 million (last week 206.441 million) Impressions. Rishtey gained viewership to stick to No. 8 by clocking 192.102 million (last week 183.254 million) Impressions. Sony Pal was at No. 9 with 191.887 million (last week 181.592 million) Impressions. Star Utsav remained at No. 10 garnering 145.266 million (last week 129.301 million) Impressions.

Top programmes in urban markets

As per select data {HSM (urban): NCCS All: Prime Time (1800-2330 hours): 2+ Individuals}, Zee TV’s Kundali Bhagya has grabbed the top spot in the most watched shows list, by clocking 6.429 million (last week 6.695 million) Impressions in the urban market. Zee TV’s Kumkum Bhagya garnered 6.267 million (last week 5.892 million) Impressions, at No. 2. Star Plus’ Yeh Rishta Kya Kehlata Hai grabbed the No. 3 spot with 5.355 million (last week 5.030 million) Impressions. Next on the list is Zee TV’s Ishq Subhan Allah that clocked 5.331 million (last week 5.268 million) Impressions. Sony Sab’s Taarak Mehta Ka Ooltah Chashmah was at No. 5 with 4.439 million Impressions.

Top channels in rural markets

Zee Anmol held on to the top spot with 693.256 million (last week 706.441 million) Impressions. Rishtey stayed at No. 2 position with 494.151 million (last week 496.544 million) Impressions. Sony Pal was at No. 3 in rural markets garnering 408.599 million (last week 390.330 million) Impressions. Star Utsav remained at the fourth position garnering 334.321 million (last week 303.090 million) Impressions. Star Bharat, at No. 5 in the rural markets recorded 301.343 million (last week 286.803 million) Impressions. Zee TV climbed to No. 6 with 231.444 million (last week 199.154 million) Impressions. Big Magic followed with 218.224 million (last week 195.541 million) Impressions. Dangal stayed at No. 8 by clocking 202.057 million (last week 191.617 million) Impressions. Star Plus, at No. 9, garnered 134.615 million (last week 129.006 million) Impressions. Colors at No. 10 clocked 114.420 million (last week 116.609 million) Impressions.

Top programmes in rural markets

Zee Anmol’s Kumkum Bhagya was the most watched show in the rural market grabbing 10.357 million (last week 10.685 million). Zee Anmol’s Mehak stood next with 6.517 million (last week 6.630 million) Impressions, followed by Sony Pal’s Taarak Mehta Ka Ooltah Chashmah that clocked 4.913 million (last week 5.062 million) Impressions. Zee Anmol’s Ganga was at No. 4 with 4.534 million (last week 5.042 million) Impressions. Zee TV’s Kundali Bhagya lists fifth with 4.213 million (last week 4.208 million) Impressions.

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