Vistara, a joint venture of Tata Sons and Singapore Airlines (SIA), has awarded its creative duties to FCB India following a multi-agency pitch.
Mullen Lintas is the incumbent agency on the account.
With the aim to bring forth a distinguished flying experience to air travellers in India, Vistara started its operations in 2015. In a short span of time, Vistara has rapidly expanded its footprint, both in terms of network and service proposition, and today serves 22 destinations with over 730 flights a week, operated by a fleet of 20 Airbus A320 aircraft, having flown more than 9 million happy customers.
Sanjiv Kapoor, Chief Strategy & Commercial Officer, Vistara, said, “We were impressed with FCB's strategic insights and articulation of recommended path forward for our advertising. We are delighted to have them as our creative partner, and we look forward to working with their passionate team to continue delivering insightful and impactful integrated campaigns.”
Commenting on the win, Rohit Ohri, Group Chairman and CEO, FCB India, said, “We are proud to partner Vistara as it continues to set new benchmarks of excellence in the Indian skies.
With the experience of flying becoming increasingly commoditized, Vistara, with its unrelenting focus on creating a ‘new feeling’, is truly breaking new ground. We’re excited with this opportunity of taking brand Vistara to a new creative high.”