dentsu X to handle Coolwinks.com's media duties

dentsu X, the global network brand from Dentsu Aegis Network, has bagged the media duties of Coolwinks.com, following a multi-agency pitch. Founded in 2016, Coolwinks.com is an e-commerce eyewear platform that aims to become the leading online platform for vision care products with the highest standard and widest range of eyeglasses, prescription sunglasses and sunglasses.

Divya Karani

Commenting on the win, Divya Karani, Chief Executive Officer, dentsu X, said, "Winning this business is a validation of our O2O2O (Online2offline2online) strategy with data as the fulcrum. We believe in the power of experience over exposure. So, we design experiences to work with, rather than against, human nature by combining the understanding of people, data and creative distribution. Creating experiences that win, we are looking forward to designing the right communication framework to enableCoolwinks.com meet consumers’ expectations. We are both happy and excited to partner Coolwinks.com on this journey.”

The account will be led by Kumar Manish, Executive Vice-President, dentsu X India and will be handled from the agency’s Delhi office.

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