Colors Infinity brings season 9 of Shark Tank

Colors Infinity is bringing Season 9 of business entertainment show Shark Tank from May 17 on weekdays at 9pm, which will trigger the entrepreneur in you.

Trying to transform their entrepreneurial dreams into reality, many go-getters aspiring to become the next Steve Jobs or Mark Zuckerberg come to Shark Tank to convince a panel of tough, self-made, multi-millionaire and billionaire tycoons known as Sharks to invest in their business. These entrepreneurs get only one opportunity to pitch their business proposition and persuade the Sharks to turn their dreams into reality.

If only a business idea could thrive and succeed on the merits of its novelty and utility! Until such time, to turn those ideas into a viable and sustainable business these aspiring entrepreneurs need to raise funds. In a bid to secure funding for their business ventures, participants coming on the show will face the fiery questions from some of the most respected set of business magnates.

Joining the Sharks in the Tank for season 9 is a line-up of guest Sharks. including serial entrepreneur, investor and philanthropist Richard Branson; Spanx owner Sara Blakely; Skinnygirl founder Bethenny Frankel; Smartwater and Vitaminwater brand-builder Rohan Oza; and baseball player and businessman Alex Rodriguez.

The start-up world is like a pool of opportunities where a great concept can either get lost in translation or turn into a business giant. Here are some businesses that managed to carve a niche and impress the Sharks on season 9:

*Stasher – plastic-free reusable storage bag

*The Seventy2 – world's finest complete 72-hour emergency survival system

*Hater – a dating app that matches the user with people based on what they hate

*The Wingman – USCG approved world's thinnest and most versatile inflatable life jacket

*And Third Wave Water – dehydrated water in packets for brewing the perfect coffee; are only a few of the many ideas that wowed the Sharks this season

Showcasing another season full of remarkable inventions and insightful expert advice, Hashim D’souza, Head of Programming, English Entertainment, Viacom18, said, “Shark Tank is the most revered business-entertainment reality show on television not only in the US but also internationally. With India’s expansive start-up culture and deep-rooted business mindset, Shark Tank has become one of the most-watched shows on the channel, since the season 1 premiered on Colors Infinity. But the sterling performance and appeal of Shark Tank doesn’t stop there, with the show finding a fanbase across age groups and milieu with its unique approach to reality television. Through this show, the channel goes beyond its staple English Entertainment audience by entertaining, educating and motivating while staying real and relevant. A crash course in the ‘Perfect Pitch’, Season 9 of Shark Tank will be a class of Business:101, that further ups the ante for reality-entertainment shows on Indian television.”

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Saraswati Salunke

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