BC Web Wise has acquired the new business of ‘Visit Sweden’ and the 'Local on Arrival' campaign that is being carried out for the brand to attract Indian tourists to Skåne.
BC Web Wise is running the ‘Local on Arrival’ campaign for Visit Sweden, Sweden’s official tourism and travel website, with focus on Skåne. The Mumbai-based digital marketing agency has been empowering brands with end-to-end digital solutions and services since 2000.
Sweden is an emerging destination for the Indian traveller. The tourism focus, so far, has been on Sweden, emphasising the capital of Stockholm and the natural beauty and adventures of Swedish Lapland. Visit Sweden wanted to add another destination to keep building Sweden as an destination for the Indian traveller: Skåne, nested in the southern region of the country.
Visit Sweden is an international organisation with communication specialists in place from New York to Beijing. Visit Sweden's head office is located in Stockholm. The Indian market is being processed from Stockholm and via the Scandinavian Tourist Board in New Delhi.
Local on Arrival
During tours, travellers usually get busy looking at famous monuments and overhyped tourist spots, missing out on experiencing the cultural cornucopia that a city like Skåne has to offer. Visit Sweden’s campaign focuses on showcasing the usual traveller, the unusual – the local.
Visitors are invited to participate and discover a place where they can breathe in, feel, live, become a part of it, not by being a mere passer-by to things but also by making them one with the city and its people – making them a 'Local on Arrival'.
The ‘Local on Arrival’ campaign is currently live and running with many digital innovations yet to be uncovered. The progress of the campaign can be followed on Visit Sweden India’s Facebook page.
Ruth Dolla, Project Manager, Visit Sweden, India, said, “When BC Web Wise came to us with the idea of ‘Local on Arrival’, we loved it that very second. The campaign budgets were approved without second thoughts and they got the campaign up and running in no time! This is their first campaign with us and we are very excited to see the results, both online and offline. We’re sure this will help us catch more eyeballs and make Sweden, especially Skåne, the next travel destination for Indian youth.”
Gaurav Bhagtani, Account Director, Visit Sweden, said, “Working on this campaign has been such a fun experience! With so much being discovered about the lesser known side of Sweden, I am intrigued to plan my next holiday here. The place seems like heaven for young travellers like me who don't just want to visit the destination for its architectural beauty but also experience the culture and spend their stay, there, as locals.”
BC Web Wise tied up with travel-related content portals like Tripoto, Lonely Planet, CN Traveller and the likes to write about the unexplored, scenic and culturally abundant location of Skåne. The Facebook campaign showcases the beauty of the location and the experiences it has to offer to a visiting tourist.
The campaign, so far: