Taproot Dentsu partners with The New Business for newer revenue opportunities

The New Business announced its collaboration with Taproot Dentsu on a strategic assignment to identify and elaborate ‘new revenue streams’ for the latter.

Shiv Sethuraman

Shiv Sethuraman, Founder, The New Business, said, “Our industry, like many others, is at a crossroad. The wiser and more proactive leaders understand that their businesses must morph quickly. They also realise that revenue sources in a few years from now are going to be considerably different from what they are today. Working on this project with Taproot Dentsu was intense, illuminating and ultimately, very enriching. We are privileged to work with an organisation of the calibre of Taproot Dentsu and a man of the calibre of Umesh.”

Umesh Shrikhande

Commenting on the partnership, Umesh Shrikhande, CEO, Taproot Dentsu, said, “Working with The New Business was a heartening experience. Their ability to understand, process and value-add into the brief is very sound. They work to a plan, stay the course and deliver as promised. Shiv’s experience of running communication organisations and his easy understanding of business strategy makes all the difference. Getting counsel that is tempered by pragmatism is always a great idea. Our best wishes to them for a strong future.”

The New Business is a first-of-its-kind company that specialises in growth and business development services for the marketing communications industry. Established in July 2017 it counts among its clients, a wide spectrum of agencies such as WPP, Landor, Taproot Dentsu, Candid Marketing, Thinkstr and Onads Communications.

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