Singham's animated miniature avatar to appear on Discovery Kids

Discovery Kids, the kids channel from Discovery Communications India, is launching the miniature animated version of the Bollywood IP Singham, in a series titled Little Singham. The series that will be launched in collaboration with Rohit Shetty Picturez and Reliance Animation, a Reliance Entertainment company, will appear on television at 1.30pm and 5.30pm, starting April 21.

Inspired by the Bollywood character Singham, Little Singham, aims to become India’s favourite animation character, targeting children in the age group of 5-11 years. Little Singham will be launched with 156 episodes and five tele feature films. The new animation series will be aired in three languages – Hindi, Tamil and Telugu. Dabur Red Paste has come on-board as the title sponsor for the series.

Discovery India has tied up with Indian Council for Child Welfare National Bravery Awards to inspire young children across the country. As a part of this tie-up, Discovery Kids will run a special Little Singham episode based on the real-life stories of ICCW National Bravery Award (ICCW NBA) winners. Two children – Sonu Mali (from Rajasthan) and Shivampet Ruchitha (from Hyderabad), recipient of ICCW NBA awards in 2016 and 2015 –were personally present on the occasion.

Director, Producer and mentor of Little Singham, Shetty also engaged with select police officials from Mumbai Police along with their children at the launch press conference of Little Singham.

“Little Singham was conceptualised based on an insight that every child wants to be a superhero, wants to help others if the situation arises. Little Singham, the brave young super cop, defends the residents of his home town Mirchi Nagar against all evil in this out and out entertaining animation series,” said Shetty. “We are delighted to have police officials from Mumbai Police along with their children as well as ICCW National Bravery Award recipients on the launch of Little Singham. We respect their valour and hope that all children across the country will get inspired to do more good for the society for a better tomorrow.”

Speaking about Little Singham, Uttam Pal Singh, Head of Discovery Kids, said, “The kid’s genre in India has been largely devoid of ground-up Super Heroes. Little Singham is a very bold and at scale attempt to fill this gap. We have worked with animation partner Reliance Animation to produce this masala-faceted series rooted in action, adventure and comedy to attract attention of kids across the country.”

Shibasish Sarkar

Shibasish Sarkar, COO, Reliance Entertainment, added, “We are delighted that the Singham franchise is extending itself to kid’s genre in India. We are confident that kids across the country will love this new entertaining series. We have engaged as many 250 animation artists on this project who have been working for more than six months to get ready for this mega launch. The presence of Rohit Shetty as a mentor of Little Singham will further help in penetrating deep across the country.”

Little Singham will premiere on Discovery with the tag line ‘Police kiwardi, Sher ka Damm, Naam hai mera - Little Singham!’ – an apt representation of Discovery Kids’ brand purpose, Super Heropanti.

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