Luminous takes the audience on a happy home journey via its first brand anthem

Luminous Power Technologies has been offering a vast portfolio from power back-up solutions to home electrical offerings. At the end of 2017, Luminous Power technologies partnered with VML India to launch its first brand campaign: Khushiyon ka Ghar, staging Luminous as the brand that powers Happy Homes.

Since then, with focus on of their consumers, VML and Luminous embarked on a journey to create a poetic storytelling piece, witnessing a young couple building their dream home, with Luminous playing a crucial role, brightening their home and their hearts.

From the beauty of the storytelling to the cinematography and creative musical score, every detail has been individually crafted. The piece stages a fairy fantasy Kerala, with a soundtrack specifically tailored for this heartfelt film.

The agency’s creative team crafted the brand’s anthem lyrics and the melody was brought to life with two renowned Bollywood artists. Clinton Cerejo gave depth to the verses by composing the musical score while Sonu Nigam enlivened the melody with his interpretation.

It culminated with a magic mix that embarks the audience on Luminous’ happy home journey. The campaign film was released on April 3 on the brand’s Facebook and Youtube pages.

The video:

Sachin Bhalla, Vice-President, Marketing, Luminous, said, “We, at Luminous, strongly believe that happiness should reside in every home which is what Khushiyon ka Ghar is all about. We are proud to present this brand anthem as we had a strong story to tell beyond products. When VML came back to us with their pitch, where they actually wrote and performed the song, we knew this would be our brand anthem. Sonu Nigam of course was our first choice and we hope everyone loves the song as much as we do.”

Amandeep Singh, Business Director, VML, said, “It has been a dream project for us at VML and we are so delighted by the end result. It has always been a pleasure working with Sachin, Ruchika and the team at Luminous, where you always have a synergy between the agency and client team.”

Credits:  

Client: Luminous

VP Marketing: Sachin Bhalla

AVP Marketing: Ruchika Gupta

Digital Lead: Riti Sinha

Agency: VML India

Creative Agency: VML

Creative Head: Venkatagiri Rao

Creative: Alok Banerjee, Ashank Patkar, Vinayak Kohli, Sunil Shinde, Ricardo D’Silva

Lyrics: Alok Banerjee

Production Manager: Saurabh Pal

Country Head: Udit Bhambri

Business Director: Amandeep Kochar

Account Manager: Gaurav Tuli

Production House: Infamous People

Director: Shihab Karim

Producer: Amarendra SIngh

Music Director: Clinton Cerejo

Singer: Sonu Nigam

Colour Correction and Grading: Swapnil Patole

Post Studio: Famous

VFX: Spectrum Studios

Online Editor: Abhilesh

DOP: Archit Patel

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