JSM Corporation owned Hard Rock Cafe (India) appoints Pixel Fox Studios as its creative and digital agency. The agency will handle strategic, creative and digital duties of Hard Rock Cafe pan-India.
The agency was handed over the mandate after a competitive multi-agency pitch that saw participation from leading agencies across India.
The mandate involves conceptualising campaigns, crafting online and offline communications, social media marketing and influencer marketing, thereby helping the brand attain extensive exposure across the digital space.
Commenting on the announcement, Ojaswini Thakur, General Manager, Marketing, Hard Rock Cafe (India), said, “At Hard Rock Cafe, it’s important for us to get partners on-board who are aligned to our vision and work closely with us at every step, helping us achieve our goals.”
Commenting on the win, Amit Damani and Krutika Vernekar, said, “We are extremely pleased to partner with a brand with such a great legacy such as The Hard Rock Cafe. We have been successful in understanding their vision and sharing a unique strategy that we believe will build the brand image as we at Pixel Fox Studios are constantly evolving and creating new thoughts and ideas together. We follow rigours to arrive at a consumer behaviour insight and thereafter sync this insight strategically with the brand requirements to create tailor-made solutions. We look forward to a stimulating journey with Hard Rock Café.”
Pixel Fox Studios is an independent creative agency with focus on design, strategy and communication.