Triton Communications bags creative mandate for Soujanya

Close on the heels of winning Ambuja Cement and Samco businesses, Triton Communications has bagged the creative mandate for Soujanya, a leader for innovations in colorant manufacturing and research.

Soujanya is known to translate technology into products that are changing the way people experience the world around them. It understands the true complexity and utilizes their learning and their expertise to develop perfect solutions that will propel their partners business. 

Commenting on the appointment, Jashan Bhumkar, Director of Soujanya, said, “We're at the culmination of a year-long brand repositioning process from a traditional B2B color product manufacturer to a total colour solutions provider. We're glad to have partnered with Triton Communications to bring to life our new brand identity through various visual, print and digital media. We are excited to be working with Triton's team who we've found to be thoroughly professional and extremely creative.”

Virendra Saini

Virendra Saini, Executive director and head, Triton Mumbai, said, “The organization is a pioneer in developing, researching, manufacturing and supplying colour dispersion products par excellence. It is a conglomerate that thrives on quality, innovation, service, and environment responsibility. We are extremely happy to partner with them in this growth journey.” 

“All the three are truly prestigious wins for us. Triton has launched and created some memorable campaigns in the past and this aggressive approach will continue. My mission as Executive Director is to make Triton a formidable name in the industry. I look forward to building the Agency into a stronger, more resilient force to reckon with in the industry,” added Saini.

In a little less than three decades of its existence, Triton Communications has had mega institutions such as Adani-Wilmar, Eureka Forbes, Officer’s Choice and YES BANK on its portfolio. Incorporated in 1991 by Ali Merchant and Munawar Syed, Triton has partnered with several brands including Moov, Aquaguard, Set Wet, Fortune, NECC and others. 

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